Latest Articles
National Advertising Division Recommends T-Mobile Discontinue or Modify 20% Savings vs. ‘The Other Big Guys’ Claim; T-Mobile to Appeal
Jan 09, 2025
New York, NY – January 9, 2025 – BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue or modify its advertising to avoid conveying the comparative claim that consumers can “save 20% every month v..... Read MoreACVF – Conservative Values ETF - Divests from Costco and Allstate expanding its fight against corporate “Woke-ism” and DEI
Jan 08, 2025
Gaithersburg, MDJanuary 6th, 2024On Friday 1/3/25, the American Conservative Values ETF (NYSE: ACVF) announced that it has divested its holdings of and initiated a “Refuse to Buy” rating on COSTCO WHOLESALE CORPORATION (COST) and THE ALLSTATE C..... Read MoreNational Advertising Division Finds Charter’s “Unlimited” Claims Supported; Recommends Clear & Conspicuous Speed Limitation Disclosures
Jan 07, 2025
New York, NY – January 7, 2025 – Following a challenge by Verizon Communications Inc., BBB National Programs’ National Advertising Division found that Charter Communications Inc. substantiated certain express and implied claims about its Spectr..... Read MoreIntrepid Managed Discovery Rebrands to IntrepidX—Expertise, Innovation, and Excellence in Solving for the Unknown
Jan 07, 2025
San Diego, CA – January 7, 2025 – Intrepid Managed Discovery, a leader in eDiscovery, forensics, managed document review, deposition, and court reporting, on its fifth anniversary, is proud to announce its rebranding to IntrepidX. This evolution ..... Read MoreBBB National Programs Announces 99 Distinguished Panel Pool Members for 2025 National Advertising Review Board; 13 New Members Join 86 Returnees
Jan 07, 2025
McLean, VA – January 7, 2025 – BBB National Programs today announced the 99 panel pool members of its 2025 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The announcement was..... Read MoreNational Advertising Division Recommends Solawave Discontinue Certain Claims for its SolaWave Advanced Skincare Wand
Jan 06, 2025
New York, NY – January 6, 2024 – As part of its routine monitoring process, BBB National Programs’ National Advertising Division recommended Solawave Inc. d/b/a Solawave discontinue certain express and implied claims for its SolaWave Advanced S..... Read MoreAlan C. Espy Joins Upchurch Watson White & Max Mediation Group
Jan 03, 2025
WEST PALM BEACH, Fla. (January 3, 2025) — Alan C. Espy, a seasoned attorney with over 40 years of experience in civil litigation, has joined Upchurch Watson White & Max’s elite panel of mediators. Mr. Espy’s extensive legal career, marked b..... Read MoreDarrell Kelley Brings in the New Year
Jan 02, 2025
Boston, MA - Darrell Kelley, renowned singer and activist, celebrated the start of a new year with his family in Boston, Massachusetts. In an exclusive interview, Kelley shared his hopes and aspirations for 2025."I hope and pray that 2025 brings an e..... Read MoreNational Advertising Division Recommends Oral Essentials Discontinue "Certified Non-Toxic" Claim for its Lumineux Mouthwash
Dec 30, 2024
New York, NY – December 30, 2024 – In a Fast-Track SWIFT challenge brought by GuruNanda, LLC, BBB National Programs’ National Advertising Division recommended that Oral Essentials, Inc. discontinue its claim that Lumineux mouthwash products are..... Read MoreDarrell Kelley Named Artist of the Month by MTVrock
Dec 23, 2024
LA, CA – Acclaimed singer, songwriter, and social activist Darrell Kelley has been recognized as Artist of the Month by MTVrock for November 2024. This prestigious honor acknowledges Kelley's outstanding contributions to the music industry, particu..... Read MoreMarket America Wins Third Better Business Bureau (BBB®) Torch Award for Ethics℠
Dec 23, 2024
Prestigious award recognizes the highest standards of honesty, integrity and transparency.Greensboro, N.C., December 23 -- Market America Worldwide, a product brokerage and internet marketing company powered by entrepreneurs around the world, has bee..... Read MoreCraig A. Fox joins SEDA Experts' Energy and Commodities Expert Witness Practice
Dec 23, 2024
New York, NY, December 23, 2024 - SEDA Experts LLC, a leading expert witness firm providing world-class financial expert witness services, announced today that Craig A. Fox joined the firm as Managing Director.“Craig has tremendous knowledge in the..... Read MoreDarrell Kelley Releases Fascinating New Single “Drones”
Dec 20, 2024
Darrell Kelley Unleashes New Single "Drones": A Provocative Commentary on Today’s World Renowned worldwide music artist Darrell Kelley has just dropped his latest single, "Drones," a powerful and thought-provoking track that delves into the complex..... Read MoreDirect Selling Self-Regulatory Council Refers Olive Tree Earnings Claims to the FTC and California AG for Possible Enforcement Action
Dec 20, 2024
McLean, VA – December 20, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Olive Tree People, Inc. to the Federal Trade Commission (FTC) and the California Attorney General’s..... Read MoreKindergarten Teacher Files Federal Lawsuit Against Oakland, CA Public Schools After Firing for Refusal to use “Preferred Pronouns”
Dec 19, 2024
Lawsuit funded by We The Patriots USA alleges violation of First Amendment’s free speech clause.Mirella Ramirez was fired from her job as a kindergarten teacher for refusing to participate in the gender transition of her student.DECEMBER 19, 2024 (..... Read MoreChildren’s Advertising Review Unit Recommends JustPlay Discontinue or Modify Daisy the Yoga Goat Claims
Dec 19, 2024
New York, NY – December 19, 2024 - The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, launched an investigation into advertising for Just Play, LLC’s furReal Daisy the Yoga Goat. The investigation, prompted by C..... Read MoreIn National Advertising Division Fast-Track SWIFT Challenge, Oral Essentials Voluntarily Modifies “Made in USA” Claims
Dec 19, 2024
New York, NY – December 19, 2024 – In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge, Oral Essentials, Inc. agreed to permanently modify its claim that certain Oral Essentials oral healthcare products are “M..... Read MoreWater Tower Research (WTR) Adds Kunal Madhukar as Managing Director – Technology
Dec 18, 2024
December 18, 2024, St. Petersburg, FL — Water Tower Research LLC (www.watertowerresearch.com) is modernizing IR with a powerfully differentiated ecosystem of investor relations services, research-driven content and communications, and investor enga..... Read MoreVeridas ECHO achieves industry milestone as the First Voice Solution to pass Anti-Fraud rigorous testing
Dec 18, 2024
Pamplona — Dec 18th, 2024 Veridas, global leader in identity verification and biometrics, is proud to announce that its Veridas ECHO Voice Solution has successfully passed the iBeta Level 1 Presentation Attack Detection (PAD) evaluation following t..... Read MoreNational Advertising Division Recommends Zuru Modify or Discontinue Certain Claims for its Rascals and Millie Moon Diapers
Dec 18, 2024
New York, NY – December 18, 2024 – In a challenge brought by Kimberly-Clark Corporation, BBB National Programs’ National Advertising Division recommended Zuru Edge Limited modify or discontinue certain claims for its Rascals and Millie Moon dia..... Read MoreRenowned Music Artist and Social Activist Darrell Kelley Announces Shift in Perspective on President-elect Donald J. Trump
Dec 17, 2024
Los Angeles, California – As a well-known figure in the music industry and a dedicated social activist, I am making a significant announcement today. After much thought and consideration, I have experienced a change of heart regarding President-ele..... Read MoreIn National Advertising Division Fast-Track SWIFT Challenge Kreyol Essence Voluntarily Discontinues Challenged Influencer Advertising
Dec 17, 2024
New York, NY – December 17, 2024 – In a Fast-Track SWIFT challenge brought by Mielle Organics, LLC (a subsidiary of The Procter & Gamble Company), BBB National Programs’ National Advertising Division determined that Kreyol Essence, LLC fail..... Read MoreBBB National Programs Board of Directors Elects New Board Vice Chair and Re-Elects Five Board Members
Dec 16, 2024
McLean, VA – December 16, 2024 – The Board of Directors of BBB National Programs, an independent nonprofit organization overseeing more than a dozen industry self-regulation, accountability, and dispute resolution programs, today announced the el..... Read MoreDarrell Kelley Releases Soulful Cover of Classic Hit "Neither One of Us"
Dec 13, 2024
Acclaimed singer-songwriter Darrell Kelley is proud to announce the release of his latest single, "Neither One of Us," a soul-stirring cover of the 1973 classic.Kelley's rendition of "Neither One of Us" showcases his exceptional vocal talent and emot..... Read MoreMediaConnect Partners with iCrowdNewswire to Launch Paid Media Release Service in France
Dec 11, 2024
Paris, France – December 11, 2024 - PR and communications professionals in France now have a powerful opportunity to reach audiences on leading news websites in France thanks to the launch of the Paid Media ReleaseSM service by MediaConnect in pa..... Read MoreWater Tower Research Publishes Initiation of Coverage Report on Vivos Therapeutics, Inc., “New Strategic Model & Key Regulatory Milestones Provide Revenue Tailwind”
Dec 10, 2024
December 10, 2024, ST. PETERSBURG, FL – Water Tower Research (www.watertowerresearch.com) has published an Initiation of Coverage Report on Vivos Therapeutics, Inc. (NASDAQ: VVOS) titled, “New Strategic Model & Key Regulatory Milestones Provi..... Read MoreMICHELIN AND BREMBO JOIN FORCES, BOOSTING SAFETY AND DRIVING COMFORT
Dec 10, 2024
Michelin and Brembo have entered a global partnership to merge their innovative technologies and insights in the brake and tire categoriesInitial tests show a reduction in braking distances of up to four meters (13 feet[1]) regardless of tire wear in..... Read MoreIn National Advertising Division Fast-Track SWIFT Challenge Eagle Family Foods Voluntarily Discontinues “America’s Most Trusted” Claim
Dec 10, 2024
New York, NY – December 10, 2024 – In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge brought by Nestlé USA, Eagle Family Foods Group voluntarily discontinued its advertising claim that Borden brand evaporated..... Read MoreStar-studded MICHELIN Guide Ceremony welcomes new 3 Starred restaurant in New York
Dec 09, 2024
Jungsik New York earns three MICHELIN StarsNew York restaurants César, Chef's Table at Brooklyn Fare and Sushi Sho each receive two StarsInspectors award new Green Stars in New York and Washington, D.C.12 restaurants earn MICHELIN Stars for the firs..... Read MoreAmerica’s Future is Written in the Stars: Starlink to Redefine the Next Economic Boom
Dec 09, 2024
AI Insider James Altucher Unveils the Breakthrough Behind Elon Musk’s Boldest Project YetWashington, D.C, December 5, 2024 — America is on the brink of a new economic boom, and the catalyst isn’t oil, real estate, or even technology as we know ..... Read More