The 6 digital marketing skills your teams should have
May 02, 2022
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As the internet became popular, digital marketing also became an increasingly popular career option. Many people are drawn to the profession because of the variety and excitement that comes with new platforms, trends, and technologies. The training process can be a bit challenging though.
With so many specialties added to digital marketing all the time, it is hard to stay on top of things all the time. Maintaining relevance and staying ahead of the curve can only be possible with the digital marketing skills training program.
To assist you in creating an exciting training program that reflects the role's diversity and richness, below are 8 of the most important skills. Be sure your teams receive the training they need.
Driving traffic to your website
For marketing your website, you can choose between SEO (search engine optimization) and PPC (pay-per-click). By implementing an effective strategy for each, your internet traffic will increase in both quantity and quality. Including it in your overall marketing strategy is a wise move. To manage and optimize such campaigns companies employ specialized experts. As a team leader or manager, you can also take advantage of digital marketing training to gain more knowledge in this specialist area.
Maximizing social media
There are more than half a billion users of social media worldwide. Social media skills are critical for a marketing team, even if the team lacks them.
Social media skills training will help your marketers decide what platforms are right for your business. You need to equip them with the skills to produce relevant content, tailored to each platform, which will drive engagement, generate followers, and inspire sharing.
There's more to it than that. Take social media marketing to the next level and involve your sales, customer service, and HR teams to access and engage customers, possible buyers, and potential new hires.
The use of digital technology to optimize processes?
In our globalized economy, business never stops. As a result, marketing must also keep up. The right technology enhances how we do things. Using this method, you guarantee you are targeting the right markets at the right time and in the right manner. Marketing executives and leaders will benefit from understanding digital optimization, as well as where and how to use it. Thus, digital marketing courses are considered to be built on this framework.
Business branding
Your employees' digital presence matters when it comes to how they perceive your company. Whether they connect with consumers or exclude them will depend on their digital presence.
It is also important to consider the type of content you share. It is important to understand how to develop the voice of your brand, which includes creating content and sharing in the right language. Customers are not only served by marketing, but also by sales and support staff. HR professionals who work on recruitment marketing and employee engagement might also benefit from learning about content marketing.
Email marketing
As digital technology advances, new communication methods emerge. Yet, email continues to dominate; delivering the most effective and impactful marketing campaigns.
Marketing with email will increase your conversion rates, increase customer engagement, and help you build loyal customers. Make sure you include email marketing in your training package when it comes to developing digital marketing skills.
The use of e-mails is not limited to external audiences. Using an email marketing campaign, your HR or L&D team could market training programs to increase employee participation. Perhaps an email marketing course can help you craft targeted messages in that situation.
Content curation
Marketing content can be time-consuming and difficult to create. Curating content may be the solution. Rather than creating your own content, you share someone else's, a common practice on social media. It's possible to do it right, but there is a method. Ensure your marketing professionals are well-versed in the art of sourcing and curating content through your marketing training programs.
Conclusion
Each organization has its own characteristics. Depending on your goals and priorities, you'll need different forms of digital marketing courses. You can pick and choose the topics that make sense for your own digital marketing training programs when you design and deliver them. This will increase your chances of success. And the best way to deliver this course is by using an LMS like Docebo, Trainual, HSI, and others. They have various features that can help you with training, content delivery, and more. Check them out today.