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Valuable Hints from Traffic Analysis for Your Business

Aug 26, 2022

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Internet visits to web pages seem invisible only at first glance. Having set out to get a picture of website traffic, any website owner will immediately see:

  • how crowded it was on its web pages in a given period of time

  • where all these visitors came from

  • what devices they used to browse the web

  • what they did and what information they looked at

  • how long they stayed on a particular page

  • whether they returned after a while, or the content never interested them again


Web traffic analysis is a very useful undertaking for those who want not only to work in the field of e-commerce, but to do it effectively. To master the secrets of attracting traffic, you must first learn how to detect it.

Why Do You Need Traffic Analysis?


Any analysis assumes the presence of a range of acceptable fluctuations in indicators. Those that fall outside this range signal to the analyst that there are serious shortcomings in this area that affect the entire activity of the company.

Example with Bounce Rate


For example, the company has a low level of sales. At the same time, traffic analysis shows a huge number of visitors per month, with the vast majority of them being organic or search traffic. To understand the reason for such a low efficiency of the site, the analysis of the "Bounce" rate can help. This is the number of users who did not stay on the site for more than 15 seconds. If it is high, then the website is so uninteresting to consumers that despite the high traffic, the conversion remains at a very low level. Two main conclusions can be drawn from this:

  • The interaction of the website with search engines is excellent.

  • The content needs a serious overhaul. To make it attractive for visitors, contact the PRposting platform https://prposting.com/. Working in the field of content marketing and link building, the company's specialists will share with you the most essential secrets of making websites appealing to consumers.


Traffic Source Example


A company can spend a lot of money on contextual advertising on social networks or carry out a mass corporate mailing on the advice of its marketers. However, an analysis of traffic sources can show that the number of visitors who came to the site from newsletters or social networks is negligible compared to Organic traffic. In this case, the company will be able to save money and energy on advertising on social networks or mass mailing offers.

To promote your company's website competently, you need to have reliable tools to evaluate the effectiveness of existing marketing strategies. Traffic analysis does an excellent job and gives clues as to which direction to work on next. PRposting will significantly expand the reach of your target audience through effective link building as well as hidden and content marketing.

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