India Tile Adhesive Market Projected to Rise at a CAGR of 10.17% -[111 Pages] Report by Market Research Future
May 23, 2025
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The India Tile Adhesive Market has witnessed remarkable growth over the past decade, driven by rapid urbanization, the boom in the construction sector, and the evolving aesthetic preferences of consumers. As India continues to stride toward becoming a $5 trillion economy, the demand for advanced building materials, including tile adhesives, is set to rise. Tile adhesives, once a niche product in the Indian market, are now becoming an industry standard due to their superior performance, convenience, and efficiency compared to traditional methods like cement and sand mortar.
What is Tile Adhesive?
Tile adhesive is a ready-to-use mixture of cement, polymers, and specialized additives that enhance bonding strength, water resistance, and flexibility. It is specifically formulated to fix tiles on various surfaces such as concrete, wood, existing tiles, and even drywalls. Tile adhesives are broadly classified into cementitious adhesives, epoxy adhesives, and dispersion adhesives, with cementitious types being the most commonly used in India.
Market Overview
The India Tile Adhesive Market Size was estimated at 2.14 (USD Billion) in 2023. The India Tile Adhesive Market Industry is expected to grow from 2.87(USD Billion) in 2024 to 8.31 (USD Billion) by 2035. The India Tile Adhesive Market CAGR (growth rate) is expected to be around 10.17% during the forecast period (2025 - 2035). This growth is supported by increasing residential and commercial construction activities, rising disposable income, and the shift towards aesthetic flooring and wall solutions. Moreover, government initiatives like “Housing for All,” the Smart Cities Mission, and the AMRUT program have given a substantial boost to infrastructure development, further propelling market demand.
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Key Growth Drivers
1. Urbanization and Infrastructure Development:
India is one of the fastest urbanizing countries in the world. With millions of people migrating to cities each year, the demand for new housing, office spaces, shopping malls, and transport infrastructure is surging. Tile adhesives offer quicker installation, better finish, and long-term durability, making them ideal for such rapid construction needs.
2. Rise of Organized Retail and E-commerce:
With the rise of organized retail chains and e-commerce platforms, the distribution of construction materials like tile adhesives has become more streamlined. Consumers now have better access to product choices, pricing, and technical specifications, allowing the market to expand beyond metro cities into tier II and III towns.
3. Shift in Consumer Preferences:
Modern consumers are increasingly aware of the aesthetics and longevity of their homes and workplaces. This awareness is driving demand for designer tiles, which in turn require reliable adhesive solutions. Tile adhesives ensure better adhesion, reduce wastage, and offer a cleaner, more professional finish.
4. Technological Advancements:
Manufacturers are continuously innovating to create products tailored for different tile types such as vitrified, porcelain, glass mosaic, and natural stone. Recent developments also include high-performance adhesives with quick setting times, waterproofing features, and low VOC emissions, making them eco-friendly and compliant with green building norms.
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Market Challenges
Despite its growth, the Indian tile adhesive market faces a few hurdles:
Low Awareness in Rural Areas: Traditional sand-cement mortar is still the go-to solution in many rural and semi-urban areas due to lack of awareness or reluctance to adopt new technologies.
Price Sensitivity: Tile adhesives are costlier than traditional materials, which can be a deterrent in price-sensitive segments of the market.
Skilled Labor Shortage: Application of tile adhesives requires a certain level of skill and training. The shortage of trained professionals can affect the quality of application and consumer satisfaction.
Competitive Landscape
The market is fairly fragmented, with a mix of large multinationals and local manufacturers. Key players include:
Pidilite Industries Ltd. – Known for its popular brand Roff, it has a strong market presence and offers a wide range of adhesives for different applications.
MYK LATICRETE India Pvt. Ltd. – A joint venture with LATICRETE International, it is a pioneer in tile and stone installation systems in India.
Sika India Pvt. Ltd. – A global player known for its innovative and sustainable construction chemicals.
Fosroc India – Offers a comprehensive range of construction solutions, including tile adhesives.
Saint-Gobain Weber – Known for premium-quality tile adhesives catering to both commercial and residential applications.
MRFR recognizes the following India Tile Adhesive Companies - Mapei India, Apex Durables, Nitco Limited, Berger Paints, Kansai Nerolac Paints, Ambuja Cements, Asian Paints, Pidilite Industries, Sika India, Bostik India, Stp Limited, Building Materials and Supplies (BMS), Jai Jagannath Chemical, UltraTech Cement, Cera Sanitaryware
As India moves toward smart and sustainable construction, the tile adhesive market is poised for innovation and consolidation. The focus will increasingly shift toward ready-mix products, eco-friendly formulations, and adhesives compatible with new-generation tiles.
Government regulations encouraging energy-efficient buildings and the growing popularity of DIY (Do-It-Yourself) products are likely to spur demand further. Manufacturers investing in R&D, product differentiation, and skilled labor training will hold a competitive edge.
The tile adhesive market in India represents a significant growth opportunity, both in terms of value and volume. As construction practices modernize and consumer awareness increases, tile adhesives are set to become a necessity rather than a luxury. With the right blend of innovation, affordability, and awareness, the industry is well-positioned to support India's ambitious infrastructure and housing goals in the coming decade.
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