Digital Marketing Trends You Should Think About Following In 2023
May 12, 2023
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If you want to make sure that your company’s marketing strategies have the best possible chance of driving new business your way, then it’s vital that you keep on top of the latest digital trends.
With so many innovations cropping up here, there and everywhere these days, it can be easy to drop behind the pace and become overshadowed by your competitors. By researching and applying the hottest new digital marketing trends, you will raise more brand awareness and hopefully attract new customers – and revenue – in ample quantities.
Keen to get started? Here are some of the top digital marketing trends your business should definitely have on its radar in 2023.
Focus On Providing Unbeatable Customer Experiences
Since Google instituted a paradigm shift in how it ranks content, businesses have had to toe the line and switch to a more customer-focused method of advertising if they want their sites to rank as high as possible. Whereas before, it may have been enough to produce some bland, generic content scattered with a few appealing keywords. These days SEO marketers need to focus on three important factors: expertise, authority and trust (also known as E-A-T).
So, how do you boost your marketing strategy’s E-A-T? One obvious way is to invite more experts in relevant fields to contribute informative videos and guest posts to your website’s blog and social media channels. This will help you tick both the ‘expertise’ and ‘authority’ boxes.
You should also focus on creating what is known as answer-based content, which is designed to give your customers as much information and support as possible, rather than simply offering them a few general FAQs. By going the extra mile for your consumers and providing an abundance of insightful, informative and intriguing content, you will not only climb further up Google’s rankings, but you will also hopefully impress your target audience.
Keep Your Videos Short And Sweet
Short-form video content is all the rage, thanks to the massive popularity of both Instagram Reels and TikTok. If you want to stay relevant and catch the attention of a whole new coterie of viewers, then your marketing videos need to be similarly short and snappy.
Not only will this make your content more appealing to time-strapped consumers, but it will also help reduce your marketing expenses, as short videos can easily be recorded using limited equipment – even a smartphone will do!
If you’re not sure how to embrace the short-form video trend, there is plenty of inspiration available on the likes of TikTok and Instagram. Watch a wide range of videos from other businesses to see how it’s done, and be prepared to experiment a little, while you work out how to create the ideal short vids to grab your customers’ attention – and keep it.
Don’t Forget Your Foundations
While creating attention-grabbing content and crafting unique advertising campaigns is a key component of a business’s success, it’s still important to focus on the foundations of your digital marketing.
Making sure you provide an informative, intuitive and attractive website, created by talented and dedicated web designers such as e-innovate.co.uk, is just as important. It’s not enough to create a stylish site but then fail to update it or enhance it with the latest innovations – such as optimising the site for mobile use, for instance. You need to make sure your website can keep up with the times and provide the optimal user experience.
Speaking of keeping up, you should also make sure that your blog (if you have one) is regularly updated and that each post is SEO-optimised, to help prevent the site from slipping down the rankings.
Collaborating With Nano Influencers
As you may know, influencer marketing has been a hot topic in the marketing world over the past few years. However, many businesses simply can’t afford the often eye-watering amounts that both mid-level and ‘macro’ influencers command. As a result, 2023 is ushering in the age of the nano or micro influencers as a budget-friendly marketing alternative.
There are several notable benefits of switching to nano influencers. For one thing, consumers have become increasingly disillusioned with more high-profile influencer personalities, due to their lack of relatability – a downward trend, which is likely to continue, as the cost of living crisis rumbles on. Micro or nano influencers, on the other hand, are much more relatable and, therefore, likeable for consumers.
They are also going to be much kinder to your business budget, as their relatively low profile means they won’t be asking for the lofty sums that more well-known personalities can demand. By forging a fruitful collaboration with one – or several – nano influencers, you can create appealing, relatable, and engaging content that will help to boost your reputation while providing a platform for the influencers to slowly develop their profile. It’s a win-win situation for everyone involved.
Advertise In The Metaverse
Technology is continuing to evolve in new, exciting and sometimes even unnerving ways. One new breakthrough which many businesses are still coming to grips with is the metaverse. However, while the virtual realm may still be unfamiliar territory, it’s also becoming an increasingly hot property for social media marketers.
If you are wondering how your company can tap into the marketing potential of the metaverse, there are several techniques you can use. These range from placing an advert for your business on a virtual billboard in the metaverse, through to buying a piece of virtual real estate for your business to use as your digital shopfront or creating a virtual metaverse staff of AI chatbots.
This may sound a little mind-boggling and more like a science fiction flick than a genuine marketing opportunity, but the fact is that businesses need to adapt to these new innovations or risk being left behind.
A Final Note
While the latest digital marketing trends are undeniably exciting and offer the potential to craft attention-grabbing campaigns that can boost your ROI, it’s still important to maintain your more traditional marketing methods too.
After all, you don’t want to run the risk of scaring away many of your existing customers, who may feel alienated by some of these new trends and techniques. On the whole, then, a strategic blending of older and more innovative marketing strategies will probably be the best course of action for your company.
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