A Hanging Banner vs. a Digital Advertisement – Which is a Better Marketing Tool for Your Brand?
Jul 10, 2021
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For a long period, traditional ads have been disparaged by marketers, especially digital marketers. While it’s clear that the digital advertising industry is getting more investments every year, not all of these investments lead to positive yields. Some key flaws in modern-day digital advertising techniques include –- Low engagement rates.
- Users are clicking on online ads accidentally, not intentionally, leading the digital marketers to believe in the wrong statistics.
- Most savvy Internet users install ad blockers on their browsers, so a lot of the targeted pay-per-click ads don’t even reach target audiences.
- The lack of clever ideas in digital marketing content.
- Lack of personalization.
- Redirections to third-party sites whenever users click on ads almost always lead to unpleasant user experiences.
- Ad spaces on the Google Display Network are becoming more and more expensive every day, especially for small-scale businesses with relatively low marketing budgets.
The digital advertising ecosystem is not a welcoming space for new brands. Recent reports about loopholes in Google Analytics make matters even worse for marketers. Many fraudsters create the fake traffic, fake clicks, and even fake sales out of thin air. That’s why conventional marketing tools are making a strong comeback in many marketing agencies’ future strategies.
Investing in a high-quality hanging banner can be more cost-efficient for your brand compared to investing in generic digital marketing campaigns. For significantly lower prices, brands can reach out to larger numbers of target audiences, that too, in specific locations!
Why Digital Marketing isn’t Suitable for All Brands
Digital marketing has several limitations. For new brands, disregarding traditional marketing tools like pamphlets or banners for digital marketing tools can be risky because -
- It takes a lot of skills, training, and the right knowledge to carry out successful digital marketing campaigns.
- Online tools, platforms, and ad spaces are always changing rapidly, so keeping up-to-date with all algorithmic changes is extremely challenging for new brands.
- Creating and optimizing online marketing campaigns takes a lot of effort. Measuring the results of these campaigns on a return-on-investment basis is even more challenging.
- Creating authentic marketing content is very time-consuming.
There’s high competition in the digital advertising ecosystem. While small-scale brands do get the benefit of broadcasting their ads to global audiences, they also end up competing with global competitors who are all attempting to grab the attention of your brand’s target audiences.
On the other hand, traditional marketing tools like banners and posters are –
- Very easy and cost-effective to set up.
- These eye-catching advertising tools always grab the attention of local shoppers.
- The coverage provided by high-quality banners is extremely location and target-audience-oriented.
- Setting up banner ads with simple and targeted marketing messages is very easy.
- Banners can be reused multiple times across various locations. Since these banners are easily portable, carrying them from one marketing event to another is very easy.
Although “modern” forms of advertising are here to stay, so are the conventional forms of outdoor advertising. In fact, if your small-scale business isn’t sure about running efficient digital marketing campaigns, it’s better for your company to rely on conventional banner ads to generate brand loyalty in your local markets.
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