How to create an effective eCommerce website design?
Jul 02, 2021
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There are about 7,9 million online stores globally, and 2,1 million of them are in the USA. So, if you also want to sell online - get ready: you'll have to deal with serious competition. Small business owners will be your opponents, as well as giant corporations, including Amazon and Walmart.Is it even possible to earn money in such a situation? Of course. Technology simplifies everything nowadays. Using site builders, you can create an eCommerce website for free without programming or design skills. Site builders also provide you with ready-made solutions to promote your website. Just use this opportunity to start a small business.
The first thing you need to do is create a design for your online store. A well-designed website attracts people's attention and motivates them to make a purchase. Here are five tips on how to achieve such a goal.
1. Try to choose a minimalist design
When you try to build an eCommerce website, you will probably want to make it more gorgeous by adding various images, fonts, animations, etc. It's a good thing, but don't let yourself get carried away. Otherwise, you may make critical mistakes and ruin your site's usability. Besides, it takes more time for a website full of different design elements to load. As a result, your ranking in Google will drop.
Would you like people to find your site as often as possible? Try to choose a minimalist design, then. Add to your site only essential information for clients. To find inspiration, look here.
Site builders like Weblium also have many minimalist website templates; you may choose any of them.
2.Stick to a uniform style
Use no more than two types of fonts on all pages of your site. One for your headings and one for body copy.
Also, choose only 3-4 colors to design backgrounds, buttons, and other elements on your site. If you use more, your website will look clutter.
The size of headings and body text should also be the same across all web pages.
This set of rules helps you create a beautiful, and most importantly - user-friendly online store, which is vital for your sales.
3. Optimize your website for mobile devices
51% of Americans make at least one purchase with the help of their mobile devices. So, if you want to gain profit, you need to make your website mobile-friendly, too. But, it's not so difficult.
Site builders like Weblium or Squarespace can generate a mobile version of the site automatically. Using Wix, you can create it yourself. In this case, you are free to make any web design you like, but it takes more time. Remember that, starting to create an online store.
4. Make your cart functional
It should display the product's name, price, photo, and some critical characteristics. All this information helps customers to ensure they make the right choice. As a result, the chances they finish their purchasing will be higher.
Adding the function of restoring deleted products is a good idea, too - it makes purchasing process more comfortable. It would be best if you also allowed changing the number of items in the product cart. According to this research, many American online stores don't do that, losing clients.
5. Set up payment methods
Visa or MasterCard is not the only way to pay online. Users may prefer PayPal or Stripe, for example. There are plenty of other popular payment methods in the USA like Apple Pay, Google Pay, American Express even bank transfers. Add to your site as many such services as you can. Your clients will be grateful for that, and your sales will boost.
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