What is the best strategy to promote your mobile app?

May 31, 2021

iCrowdMarketing powered by iCrowdNewswire

Many app owners wonder why they still don’t have thousands of installs. It all depends on the right strategy. We will offer you an effective one to promote your mobile app.

You should start with a keyword cloud. It’s probably the most significant step, and you have to pay particular attention to promote your mobile app. You’ll need them for ASO, keyword installs, and even motivated reviews. It's very easy to create them! Start with the app analysis. Identify the strengths, pros and cons, themes, and style of the application. Don't limit yourself to a few words. It can be сombinations of noun and noun, noun and verb, noun and adjectives. For example  "delicious food".

You can promote your mobile app with optimization of the app. This is an improvement of several important components of your application that are necessary. It concerns your title, short and long description, icon, and screenshots. You should run the optimization before launching the application.

Once you've done all the above, you can move to keyword installs to promote your mobile app. You must run a test before you can run this application campaign. So you can find out the number of installs you need. Assessing the situation, you can buy up to 20 installations a day until you reach the top 20. Once you reach the top 20 for a particular keyword, you should start a separate campaign to do so and increase the number of installs 1.5 times every two days. The number of installs will definitely increase your rating and thus incentivize app installs by potential consumers.

Motivated reviews with keywords also have a great influence on the promotion of your mobile app. A program that has a sufficient number of positive reviews causes the customer increased reliability and trust in your product. Each review, in addition to new installs, involves writing new reviews.

Thus, to promote your mobile app, you should create an effective strategy. We have shown you the best action.

Tags: English