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Reimagining The Hospitality Industry To Survive The Pandemic

Sep 21, 2021

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The hospitality industry is one of the worst-hit sectors in the pandemic and its subsequent waves. With the sudden shutdown of all places that can further enhance the spread of the novel Coronavirus, hotels and restaurants across the globe are left out of business.

While they are allowed to operate in some capacity, it is not enough to help them survive the pandemic. With negligible revenue and high operational costs, it’s time to reimagine the hospitality industry. Here are some strategies that the hospitality industry can implement for survival & growth:

  • Understand the change in customer demands:


With people being forced to stay indoors, it’s not surprising that their choice of food has changed. There are certain experiences that cannot be replicated at home. SO focus on understanding what your customers prefer when ordering food at home.

This will allow you to take steps based on customer data and not your intuition as a business owner. In these times, it’s best to take steps based on statistics in order to ensure cash flow. This will allow you to cut costs without compromising on the quality of service.

  • Create a social media presence:


If you had no way up until now for customers to order food online, it’s time to change that at the earliest. Build a website that allows customers to quickly find what they are looking for and offer easy navigation aids that facilitate quick ordering.

At the same time, create content regularly for social media handles to help customers understand what they can look forward to when they order from you. Talk about how your food tastes, how people will feel when they consume it, and the experience that comes with devouring it.

  • Adopt tech tools:


Now is the time to get your business in order by making use of tech tools to organize processes. Use technology to study customer trends and change your strategies to align with their requirements.

You can also invest in staff training with tools like DiscoverLink that is specially created for the hospitality industry. With its mobile-friendly platform, your staff can enjoy the convenience of learning on the go.

  • Innovate ways to attract customers:


In these uncertain times where customer purchase power has reduced, it is vital to innovate solutions to ensure customers continue coming back to you. For instance, if you are not allowed to host an event at your hotel, take your services to a customer’s location.

Offer catering services or organize home spa events for parties. This allows you to offer your services without customers risking their health. Make sure your staff members practice all safety and sanitization measures during these events.

  • Leverage the power of visuals:


In today’s world of social media platforms being accessed so diligently as a means of staying connected, you must harness the power of visuals to make your hotel and restaurant stand out from the rest.

Give your customers an in-depth view into what they must look forward to when they visit or order from you. Combine that with compelling offers to make it easy for customers to choose you. Broadcast positive customer reviews on your social media handles that highlight your service and safety measures being adopted to keep customers safe to build the right image.

Conclusion:

Whether you are a small cafe or a large hotel chain, it’s time to adapt to the new changes being presented by the pandemic. Keeping in mind the social distancing norms, tweaking your usual operations to ensure customer safety and ensure cash flow has become the need of the hour. Use these strategies to not just survive but thrive in these unprecedented times.