2 Common Digital Marketing Mistakes
Sep 17, 2021
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The internet has made it possible for entrepreneurs from all walks of like to dream of starting their own businesses, even if they have limited access to capital. But it’s not all sunshine and rainbows, unfortunately.Due to the ease of starting a business in this digital age, many entrepreneurs don’t take enough time to educate themselves on the intricacies of digital marketing. They assume that a basic understanding of WordPress and social media will suffice.
Rather than watching educational videos to augment their knowledge, they’d rather watch motivational videos that give them a false sense of hope.
As the saying goes, knowledge is wealth. This article will go over 2 common marketing mistakes many novice entrepreneurs make.
2 common digital marketing mistakes
1. Neglecting SEO
SEO, or Search Engine Optimization, is the cornerstone of a successful digital marketing campaign. The average consumers start their purchase journey by doing research on Google. SEO is what determines what websites they come across.
Many entrepreneurs ignore SEO because of how tedious and time consuming it can be, but by focusing on it, you can get your brand in front of people right at that moment when they’re most likely to convert.
SEO has two main parts to it. The first is called “on-site” SEO, and it entails optimizing individual pages of the website to make them search engine friendly, such as by increasing the loading speed and making them mobile responsive.
The second is called off-site SEO, and it entails the dreadful task of link building. Google determines the importance of a website by the number of backlinks pointing to it from other sites. The more backlinks a website has, the more likely it is to get a good ranking in the top result pages. Given how tedious link building can be, it may be easier to just outsource it to a link building agency.
The return on investment from SEO is incomparable to anything else. Make it a goal to rank your site on the first page of the Google search results for all keywords and phrases related to your products.
2. Having a poor online presence
Consumers prefer buying products and services from brands that they are familiar with. A poor online presence often leads to a poor brand awareness.
Make sure that your business has a professional website that’s been optimized to rank well on search engines for all relevant keywords. You should be present and active on at least two major social media platforms. You should have listings on all niche directories and marketplaces.
Essentially, every platform where a customer could potentially go look for your products or services, you should have a presence.
A strong online presence will give you tremendous social proof and help you stand out from your competitors. If you don’t have the time to manage your social media pages, outsource the work to freelancers. If you cannot afford to get a website and a domain, you can use platforms such as FreeWebDesign. There are many ways to get all your essential digital tools completely free.
Tags: English