Wholesale E-Commerce Platform – Notching Up the Game

Jan 15, 2023

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We all are aware of B2B or B2C e-commerce platforms and how they have made businesses modified and easy for everyone across the globe. B2B is a huge umbrella and incorporates all the business-to-business dealers including the wholesalers.  Let’s dive a bit deeper into the wholesale e-commerce world.

All about Wholesale E-Commerce


Let’s begin with the primary difference between wholesalers and retailers. The wholesalers deal in bulk and often sell directly to the businesses whereas the retailers are usually on a smaller scale and sell directly to the consumers. That’s where B2C and B2B platforms are differentiated as B2B has nothing to do with the end consumers. There are three types of wholesalers including merchant wholesalers who align with the traditional business model, agents/brokers who are responsible for negotiating deals with manufacturers, and sales and distribution the ones who are putting together all the wholesale deals.

There are many ways a wholesaler can benefit from using E-commerce.

Can meet buyers anywhere – Since the eCommerce business isn’t bound by a physical location, one can reach customers all around the globe via social media, marketplaces, and websites. This also saves travel and other related costs.

High potential for revenue growth – Wholesalers deals by selling in bulk and at a discount rate. Using an e-commerce platform means that any further unnecessary costs are also eliminated while expanding the online presence.

All the manual processes are automated – All the time-consuming manual processes are automated. The checkout, billing, and inventory management are all performed on the app. The self-service model makes it easier for the sales team to even handle complex accounts.

Enhances customer relationships – Wholesale buyers are often on the go which means they don’t spend their time on laptops and rather on their cell phones and rely on the information about a product on the cell phones. Easy availability on the cellphone enhances customer relationships.

Why Choose OrderCentral as Your Wholesale E-Commerce Platform?


Are you looking to sell your products online to resellers and dealers as a manufacturer, wholesaler, or B2B shop? Then look nowhere else as Order Central is the ultimate solution and will provide you with an advanced wholesale e-commerce platform while giving you user-friendly solutions. You can expand your market by setting up an online shop on Order Central. Your marketing, sales, fulfillment, and customer service departments must be set up in a scalable way. You may use nearly any channel with OrderCentral's centralized platform for cross-border e-commerce and global customer relationship management (CRM). New country-specific web shops and online portals are simple to maintain and launch. You will be able to swiftly and individually address the needs of your clients, dealers, and partners, wherever they may be, by saving all of your client information in OrderCentral. Everything will be under your control, including your social network accounts, customer portals, emails, and conversations. It’s time for you to let Order Central take over your business. Reach out and avail of our services now!

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