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How to Design the Perfect Grand Opening Banner 

Jul 10, 2021

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In the past, stores fulfilled important fundamental purposes, and the value they offered was directly in accordance with the number of customers they attracted. Over time, store owners realized that not all consumers are rational thinkers. Impulsive decisions drive purchase decisions. So, more importance was placed on marketing the stores.

Now that large chunks of consumer purchases are being shifted online (the global pandemic has rapidly accelerated the percentages), it is now even more important for stores to find reliable ways of attracting consumers. As a result, most industry experts agree that retailing is harder and more intricate than ever before.

So, what can store owners do to surprise and motivate consumers to come inside their stores? The answer is creative marketing. If you couple creative marketing strategies with cost-effective marketing tools, you will inevitably bring more success to your business.

For several decades signs and banners have proven to be excellent marketing tools for store owners. A well-designed grand opening banner can convert a new store on the block into a hotspot for local shoppers. However, creating eye-catching banner signs is not as easy as it seems.

What is an Effective Banner Design?

For a store banner to be deemed 'effective,' it needs to meet many criteria. Most 'effective' store banners feature design elements such as -

  • The text on the banners is quickly readable.

  • All design elements on the banner are viewable from far distances.

  • Certain design elements need to be emphasized or boldened to ensure they are instantly visible to people passing by.


In addition to these design-related decisions, the placement of the store banner also needs to be strategic. For example, you cannot have a black-colored banner in front of a store with black doors. Preferably, the color scheme of your store banner should contrast the structures behind it.

Include Brand-Related Information

The information on your banner needs to be easily digestible. For example, if your store offers discounts next month, this offering needs to be presented very simply. A simple sentence like "50% Discounts All Through Next Month" is far more effective than a long and complicated paragraph. The text on the banner should also meet these key objectives -

  • The banner must feature brand-related information as the main goal of these banners is to increase brand awareness.

  • Target customers should be lured in using information about certain products, services, or special business offerings.

  • The banner should also mention the specific actions target consumers ought to be taking.


Avoid unnecessary printing information like the business address or the store owner's name. Declutter the banner design as much as possible.

Choose an appropriate size

Custom vinyl banners are a great choice lately. You can find top-quality grand opening banners of all sizes with this seller. If you are looking for vinyl banners, then exploring custom banners is an ideal choice. The primary consideration is for a long-lasting material, and another important thing is to decide the right size for your purpose. Let us further explore the standard vinyl banner sizes.

  • Small banners


The standard vinyl banners sized in the category of small banners range from 2 feet to 3 feet. The width to height ratio is 2 ft ×4 ft, 2 ft x 8 ft to 3 ft x 30 ft, etc. Considering the size of the banners, you may not expect it to grab the attention of a larger group from a distance, but it is ideal for the individuals who pass the banner close by to have a quick and understandable look at it. Small banners are ideal to be placed over the products, at the end of the front table, outside the stores where there are many footfalls like parking lots, or at the wayside to share general short information. When you hang a small banner outside to announce a grand opening or special event, ensure that it is properly secured to withstand the wind.

  • Medium size banners


Medium size banners are ideally used for promotions and announcements, for which the dimensions usually range from 3 x 4 feet, 3×16 feet, to 3×30, to 4×6 feet up to 4×30 feet. If you are looking to place display ads at trade venues or conferences, this site is ideal. The banners are apt for booth displays and festivals too. Among the standard vinyl banners, the medium-range banners are so popular as these are big enough to capture the masses' attention and fit into the limited space available for the display.

  • Large size banners


The large vinyl banners are usually in the 5 feet of higher range. The ideal dimensions of large size are 5×6 feet to 5x30 feet or sometimes more. These banners are usually used in venues where there is a lot of free space to spread your information and announcements. It is also ideal for trade shows where there will be many people passing by, and you want to grab their attention from a distance. You can also see this size of banners draping over big buildings to announce special events or major sales. Large size banners are also used for big concerts and shows etc.

Every signage display may have to be customized according to the space restrictions at the venue and the nature of the audience expected to view the same. Viewing angle and distance are also important considerations to decide the banner size. While considering the banner size, keep in mind the need for adequate text size and clarity of the image or graphics on the banner to enhance visibility.

Use High-Quality Graphics

The best part about vinyl banners is that they are print-friendly. Store owners must capitalize on this aspect and include high-quality graphic images on their banners. High-quality graphics give viewers a better brand image. They also help reinforce the other messages included on the banner.

Make your banner simplistic, less cluttered, and ample whitespace for easy noticeability and readability. Follow these basic banner design techniques to make your store stand out from the other stores on your block!

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