Know the Difference between Vinyl Stickers for Local Business Advertising

Jul 10, 2021

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Printing companies often are asked a question by their customers-what is the difference between a decal and sticker? Most people confuse the two terms, and some even believe that decals are a more refined and professional way of saying sticker. This is not true. Both decals and stickers are not the same. This post will tell you why.

Decals and stickers are not the same


Decals refer to a design that is created on a special type of material for transfer to another surface like porcelain, glass, or metal.

Stickers are adhesive notices or labels that are generally illustrated or printed.

The confusion around decals and stickers often comes from the graphics and letterings that are made from vinyl. Experts in the field of printing state that all decals are stickers, but the same cannot be said for stickers. Decals are decorative surfaces, and they are used popularly for outdoor advertising. They can be transferred from one surface to the other. They generally have three layers-

  • The mounting film that stays on the front

  • The paper for transfer on its back, and

  • The whole decal itself


The sticker can be a sort of a label; however, all labels are not stickers. The tamper-proof stickers can either be printed or made from vinyl. In simple terms, the primary difference lies in its application or goal.

Vinyl stickers are popular, and they can be stuck on any surface; however, decals generally have a large format and are used for walls, glass, metals, or floors.

Stand out in the market with custom artwork


If you want to reach out to the targeted audience with your brand, you should resort to custom artwork for both your decals and stickers. There are good printing companies that help you with creating this artwork for your business with success.

The campaign's goal should be kept in mind when you are designing your business stickers or decals. Make sure you rely on companies that give you quality products. They should be attractive and catch the eye of your targeted audience with success.

Credible online resources to help you


There are credible sites with ready-made templates to help you create custom-made decals and stickers for your local advertising campaign. Skilled graphic designers create these templates to help you get the latest eye-catching designs to convert your audience into potential customers. The tools are simple for you to use. They mostly drag and drop in nature, so you do not have to be tech-savvy to create your stickers and decals for your advertising campaign at all. You need to change them as per your preferences and tastes.

The biggest advantage of decals and stickers is they are highly affordable for local advertising. So, if you are a small or a large business corporation, use them for your campaigns. You are sure to reach out to the local audience with your products or services to boost sales and revenue with success.

Tags: English