Why choosing a website builder for creating your own website?
Jun 11, 2021
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How to create a website if you lack skills
Taking this research as a basis, we calculated that over 10 mln websites are built using website builders. WordPress, according to BuiltWith, powers more than 28 mln websites. These numbers are constantly growing.
Websites are taking over the world. People need them more and more today, not only for business purposes. Someone starts a blog to tell about their favorite hobby. Others launch an online forum to find like-minded people. What's about you?
If you are reading this article, then you probably also want to make a site. What's stopping you? Lack of money or skills? Or do you believe that a Facebook account is all you need to do business?
If that so, let us explain why you should change your mind.
Things to know about website creation
There are three ways to make a site today. You can:
use the services of a web studio;
hire a freelancer ;
do it yourself with a site builder;
Web studio services aren’t cheap. It's not an option if you want to make a non-commercial blog for yourself or a business card website.
Hiring a freelancer usually costs less, but it takes you time to find an experienced and trustworthy specialist. Besides, freelancers often use site builders to create a website for their clients. But you can use site builder, too! So why pay someone else for a job you can easily do yourself?
Of course, it would be better to hire a professional if you need a specific design for your site or something. But if you want to launch a simple landing page, personal blog, or business card website, site builder is a great choice.
Three tips for working with website builders
Have you ever heard about an all-inclusive resort? Site builders are like the same. The difference is that instead of minimum lodging, daily meals, and soft drinks, you will get tools to create, host, and promote your website.
Note, however:
Site builders are not free to use, as advertising claims. Some of them allow you to make a site for nothing, yes, but you can't host it. As a result, Google won't index your website, and it will be invisible to visitors. Full access to all features is available on a subscription basis only. Site builders usually offer different tariff plans, from really cheap to more expensive.
Anyone can use site builders. Speaking shortly, after registering your account, you need to choose a pre-made website template. Then it is necessary to add your content to the template - text, pictures, headings. In the end, you have to write meta tags for search engine optimization (SEO). That's all very easy to do. Besides, site builders provide you with detailed guides, too. So, if you lack programming or design skills, that's not a problem.
Some platforms have bad UI design. Fortunately, plenty of site builders are in the market (Godaddy, Weblium, Weebly, Google sites, etc.). If you can't enjoy one of them, you can always try another.
Key benefits of using a website builder
No programming or design talent is required. Just remember that.
Having a big budget is not needed, either. Building a website with a website builder is twice cheaper than hiring a professional web developer. Some platforms like Weblium offer free hosting services and free domain names.
Optimization for mobile devices. It is provided automatically, so you can just relax and enjoy your online life.
You can edit your site quickly anytime. Moreover, using a website builder is much easier than WordPress.
All website builders have a collection of extra tools and services (Google Analytics, Google Ads, Hotjar, PayPal, etc.). You can add them to your site without any help.
Why having only social media is not enough for your business
31% of millennials and 24% of non-millennials don't trust companies without a website. This fact gives a cause to reflect, doesn't it?
Moreover, your social media account will be invisible to Google users. If someone tries to search you by name, they will find your account without a problem. But what if someone doesn't know you personally? He or she will search in Google using different request, such as "financial consultant", for example. In this case, the search engine will show users the list of financial services websites, not social media accounts. As a result, you will lose a significant number of clients.
Social media is an excellent source of web traffic. It is also a good tool to communicate with your audience. However, social media cannot replace website for you entirely.
Tags: English