SEO: What To Avoid When Trying To Rank Higher
Feb 15, 2023
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If you've heard about SEO, or search engine optimization, but are feeling overwhelmed by the idea of trying to make your website rank higher on Google, then this post is exactly what you need! Knowing and understanding SEO isn't just for experts; it’s important for anyone who has a website to know and understand it. This blog post will go over several common mistakes that people make when trying to improve their rankings in search engines, as well as some simple tips on how to avoid them. With some effort and diligence, soon you'll have a better-ranking website and boosted online visibility!
Not Using an SEO Agency
The very first thing that you should avoid doing when trying to rank higher on search engines such as Google, would be thinking that you don’t need to use an SEO agency. What SEO agencies such as Figment Agency do is create tailor-made strategies to increase the ranking of your site. With that being said, it’s important to understand that not all SEO strategies will work for your specific website.
For example, if your site is already creating content, you wouldn’t need a content creation strategy, instead, you might need a social media strategy or help to build links. If you are an e-commerce store, perhaps you need a redesign of your site or further descriptions of your products and services.
Creating Thin Content
The next thing on this list that you need to avoid when trying to rank higher is creating thin content. Creating thin content is one of the biggest mistakes to avoid and, more importantly, one of the cardinal sins of the SEO world. This is the most basic form of content that doesn’t answer any search queries from users.
One of the reasons this content is created is specifically for links to be placed within. While it is good that you are forming a link-building strategy, it won’t be useful if the content it is placed within doesn’t serve a purpose.
Targeting the Wrong Keywords
Another mistake that you need to avoid and something you should not do at all costs is targeting the wrong keywords. Keywords are very important when it comes to improving your ranking. Firstly, keywords are used to determine what your audience is searching for on search engines. Secondly, keywords are also used to tell search engines what content could be found on a site.
One of the reasons why sites tend to target the wrong keywords is that they don’t understand which keywords to target. Many sites tend to target keywords that are already being targeted by bigger sites with more authority, and as a result, these don’t work. Targeting the wrong keywords that your audience is searching for will also reduce your organic traffic.
Buying into Link Farms
Of all the things that you should avoid when trying to improve your ranking, buying into link farms is one of them. Unfortunately, at the end of the day, SEO is also an industry, and many websites have launched trying to take advantage of inexperienced site owners who are trying to make a success of their websites.
One such site is a link farm. These websites promise to link your website to its content in exchange for monetary compensation. Why? Because their site has a great domain rating, this will increase your authority. Unfortunately, these sites are often flagged by Google, and your site will suffer the consequences of using them. More importantly, you will be wasting your money since they don’t work.
Not Understanding the Value of Local SEO
Finally, the last thing that you should avoid when trying to improve your rankings on search engines is not understanding the actual value of local SEO. Local SEO would be all of your efforts to get your site ranked higher for local users searching for products or services that your site offers.
The first thing that you will want to do when working on local SEO is to get a Google My Business profile set up. This will allow you to get information about your business on Google and make it easier for local users to find your site. Make sure to include the location of your business, contact numbers, and a link to your site.