Catering to the modern landscape: How can a business become more internet-friendly and excel in its digital marketing? Consider Aleksandr Suchkov, the founder of Stergo Media
Nov 17, 2022
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Everybody today wants to take their business online and make it big. Everybody seems to know that digital marketing is apparently very useful. But they have lots of questions. What works and what doesn’t, for example.
So, we sat down with Aleksandr Suchkov – a fascinating personality with an ordinary upbringing who changed the world with his insightful digital marketing and entrepreneurial innovation. His brainchild, Stergo Media, services clients from all over the world and helps them achieve their marketing and sales goals.
To add to his background, he learned perseverance and achievement of goals in childhood and got into making money using the internet from an early age. Exhausting and hard training taught Aleksandr that the path to victory is not easy and thorny. His ingenuity and extraordinary approach to things later made him the captain of the team. These lessons he utilizes to run his Dubai-based digital marketing team efficiently.
What is the best way to create content for a young audience?
The best way to create content for a young audience is by using digital storytelling. You can use this method to tell stories about your brand, products, or services. You can also use it to introduce new products or services and give them a boost in sales.
How to sell a product faster using ecommerce stores?
In order to sell a product faster using ecommerce stores, you need to ensure that customers can find what they are looking for easily and quickly. This means making sure that your categories are well-organized and easy to use. It also means making sure that there are enough pictures and videos on each page so that customers can see how the product looks in real life before buying it.
What are some new online tools every business should be using?
We all are using traditional tools, but are we using them in the right way? A lot of people come to me and ask random questions such as why aren’t my sales improving, why can’t I beat XYZ competitor, etc. When they become our clients, everything changes. Why? Well, they were using the same stuff and uploading them on a bunch of social media handles using the same captions, hashtags, images, videos, etc. That simply doesn’t work.
Each platform is unique much like how each person is. The audience there is different. Whereas a long article on an expert topic will work on LinkedIn, a company news update is more likely to work on Facebook, and a video of just your product rotating on a pedestal will bring in much more eyeballs on Instagram when paired with a piece of trending music.
So, it depends. We create unique strategies for all platforms. That’s how it all works. We also utilize tools such as an smm panel, scheduling dashboards, and graphic design software to better manage everything but the core part is the individual approach to content planning and strategy that’s specific to one platform.
All in all, I’d say see what works, what the best in the industry are doing, and what your competitors are doing, and go from there. Don’t adopt a one-size-fits-all approach when it comes to creating your content properties for social media.
Tags: English