3 Simple Marketing Tips that can Transform your Business
Sep 17, 2021
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In this digital era, one thing that separates successful businesses from the ones that end up in the trenches is an openness to experiment different marketing tactics.Marketing in the traditional sense is often comprised of textbook strategies and principles that may work wonders for one business, but produce mediocre results for another. Having an open mind can help you uncover “shortcuts” in places where you never imagined possible – and they may be transformational for your business.
This article will go over 3 simple marketing hacks that are often neglected because they’re perceived to be too “complex” and “time consuming”.
3 Simple Marketing Tips that can Transform your Business
1. Search Engine Optimization
Most people’s purchase journey starts on Google. If you can get your website in front of them, right at that moment when they’re researching products and services, you may no longer even need to spend money on ads.
SEO, or Search Engine Optimization, is the process of increasing a website’s rankings on search engines like Google and Bing.
Ideally, whenever people search for any keywords that are related to your business, your website should show up in the top results.
SEO has two major components. The first is referred to as “on-site’ SEO, and it entails optimizing the pages of a website to make them search engine friendly.
The second component is called“off-site” SEO, and it mainly entails link building. Link building is the process of increasing the number of links pointing to a website. The more backlinks a website has, the more authoritative it appears to the search engines, and therefore gets rewarded with a better ranking. Since link building can be very tedious, most businesses prefer to outsource it to a link building agency.
2. Completely Dominate Social Media
Social media is another area where many businesses slack. If you don’t have the time (or expertise) to manage your own pages, you can also outsource the work to freelances on platforms like Upwork.
Social media is way too important to leave out from your marketing strategy. There’s no other place on the internet where you’ll find such a convenient gathering of people.
Aim to have a page on at least two major social platforms. You can run a paid campaign to rapidly increase your number of followers. Social media can help you increase your brand awareness, obtain useful feedback from customers, and most importantly, increase your sales.
3. Focus on building an online omnipresence
An online omnipresence means being in all the places where customers might go searching for your products and services.
If they do a Google search, your website should show up in the results. If they go on Facebook or LinkedIn, your pages should also show up. Even if they go to directory platforms or review sites, they should still encounter your presence.
Most people only buy from brands that they are familiar with. Having an online omnipresence will certainly help you increase your brand familiarity. There are many ways to obtain all your essential business digital tools free, including a website, domain and hosting. For example, you can use platforms like FreeWebDesign to get experts to build your entire website from scratch.
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