Why you should commercial pop up tents to promote your business in trade fairs?
Dec 26, 2022
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If you own a business, you need to be visible to your customers. A good way of doing that is by marketing and promoting your brand by attending trade shows and industrial fairs. But then, there must be hundreds and thousands of others like you who would be present at these shows. So how do you stand out? How do you grab the attention of your potential customers?
Commercial pop-up tents could be your secret tool to standing out among the crowd of vendors. These tents are inexpensive and easy to use and offer a versatile and functional addition to your booth at any event. If you can brand yourself well, it gives your company credibility. Presenting your company in a professional way is important because customers feel comfortable doing business with you. The tents are available in various shapes and sizes like 10x10 canopy or 10x20 custom canopy.
We chalked out a list of benefits that commercial canopy tents can provide for your business.
What’s a pop up tent?
But before we go into the advantages of pop up tents, we wanted to define what is the device. Pop-up tents come in many shapes, sizes, and uses. The construction of these tents is easy. They consist of the frame, a canvas or canopy, and stakes with rope for tying the canopy tent down. The frame is designed to expand and collapse comfortably so that the canopy can be draped over the top. The four legs on each side allows the tent to be raised and lowered quickly. Most frames are made of aluminium while most canopies are polyester — a fabric that is both durable and waterproof.
Benefits of pop up tent
Company Branding: You feature your company’s logo prominently when you customize a pop-up tent. This is because it helps distinguish who you are and create your own identity. One can easy spot you from a distance because the colours, font, and graphics on the tent make it reflect your company’s branding. Colour is a crucial factor in branding as it increases a company’s brand recognition by 80%.
For customers who already know your company, the commercial canopy tents propel them to visit you. For new customers, the tent may help increase interest in your business if it’s well-designed.
Protection from inclement weather: Commercial pop up tents offer a functional purpose for outdoor trade events, blocking the sunlight to protect your products and other displayed items. Even if it’s raining or windy, the tent can provide shelter from the elements.
In fact, your team might be spending a lot of time outside, exposing themselves to the sun, UV rays, rain and inclement weather. Sunscreen and jackets are often sought-after products in these situations, but they don’t provide complete protection. You can limit their exposure to the elements by protecting them under the roof of your custom printed pop up tents.
Easy installation: The pop up tents fold up easily for quick transport and are, therefore, easy to carry with you to any event. Most pop-up tents are lightweight and don’t weigh more than 20 pounds. When you arrive at your location, you can install the tent quickly. The sturdy framework unfolds and extends to support the tent and you don’t need any other tools to set it up. The tent is also easy to dismantle. It means you can clean up quickly after an event.
Versatility: Custom tents aren’t meant for one-time use at an event. You can use the 10x20 custom canopy for any occasion, whether you’re hosting an open house at your business or going out into the community, and a good-quality tent will serve you well for years.
Professional look: A well-designed customized canopy gives your business a professional touch. It shows that you are invested in your company.
Budget friendly: You’re evaluating the use of pop up tents and focusing on the price point as your primary decision driver. However, you would find that installing a tent works out better in the long run compared to other marketing tools. The tents are worth the investment, as their colours don’t fade and you can use the tent season after season.
Attention grabber: A commercial pop up tent is a great attention grabber. You can use your tent as an easy to move, giant advertising board that provides you protection from the elements. A well-designed tent with logo will instantly grab the attention of any potential customers. So you need to create a design that really represents you and highlights your values as well as your products and services.
Conclusion
A pop up tent has a ubiquitous presence at a wide variety of settings over the year. This is because they are effective at providing shelter from the elements as well as showcasing your brand and business! So it is always a good idea to use a pop up tent to promote your business.
Tags: English