Desmond Brifu Shares Five Easy Ways To Increase Customer Loyalty
Sep 14, 2022
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Every day, customers are leaving their favourite businesses because they don't really care about them anymore. If you want to increase customer loyalty, then you need to start by focusing on your most loyal customers. But, how do you increase customer loyalty?
Most companies focus only on increasing revenue. They neglect to build long-term relationships with their customers. Why? because they don’t see the value in strengthening ties with existing customers. They fail to recognize the importance of customer loyalty. If they did, they would take steps to improve it. Here, Desmond Brifu has provided us with five easy ways to boost customer loyalty.
1. Offer a Free Trial
People love getting things for free. From scratch-off tickets to movie passes, people love getting freebies. Giving people a freebie is a great way to promote your brand. Free trials are often seen as manipulative marketing techniques because they can seem too good to be true. They come across as more of a sales tactic than a genuine way of creating customer loyalty.
However, offering a free trial is a great way to increase customer loyalty and create word-of-mouth referrals. If done correctly, it has the potential to turn into a long-term relationship with your customers. If someone tries your product for free, then they’ll likely want to stick around once they realise how much value your product provides.
2. Give Them Something They Need
Giving customers something they need can be a great way to increase customer loyalty. This is because people tend to become loyal to companies that provide useful services to them. The trick is knowing what people want and giving it to them.
If you're running a business, then you know how difficult it can be to find products and services that meet customers' needs. You must first understand what those needs are before you begin to cater to them. Once you have identified these needs, you can create a product that meets them.
3. Provide Customer Service
Customers are our lifeblood and they are the reason behind every success story. Providing them with exceptional customer service is a great way to increase their loyalty towards us. You never know how long a potential customer will stay with your business, so make sure you give them great service. If they have any questions about your products, services, or anything else, don't just send them away empty-handed. Assure that you address their worries and questions.
To summarize, being able to provide good customer service is key to increasing loyalty. Companies should focus on providing excellent customer service to their customers, because they will eventually reap the benefits.
4. Be Transparent About Pricing
If you want to increase customer loyalty, transparency is key. Customers have shown they prefer transparent businesses over those who hide their costs. Desmond Brifu explains what being transparent means:
- Sharing information about your company and its operations.
- Allowing customers to see how things really work behind the scenes.
This helps build trust within the relationship, leading to higher customer satisfaction and increased sales. But on the other hand, if you're not transparent about how much your products cost, then people won't know whether or not they should buy them. Make sure that you clearly state the price of your products online.
5. Reward Loyalty With Discounts
What would you say if I told you that you could increase customer loyalty by offering discounts to customers who return regularly? This is exactly what some companies are doing today. They are rewarding their loyal customers with discounts or freebies.
The concept of reward programs has been around for years. In fact, they are very common in retail stores, where they offer rewards to customers who shop frequently. These rewards are usually discounts on future purchases or free gifts. Rewards programs are a great way to increase customer loyalty.
Final Words
Customers are willing to pay more for services and products if they believe that their relationship with the company is valued. If a company makes it clear that it values its customers, then customers are likely to return. The key to success lies in building a strong relationship between your brand and your customers.
Desmond Brifu, points out that customers who are frequent buyers tend to spend more time at your store or restaurant, so they are also more likely to recommend your services to friends. In addition, these customers are more likely to come back to you and tell their friends about your business.