Different look at YouTube marketing trends that can change your strategy

Apr 08, 2021

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YouTube is dominating the video industry for a few years already. If you want to focus more on YouTube marketing and get thousands of likes on videos of any niche, then you’ve come to the right place. You’ll learn about insider tips on how the YouTube system works.

Define your target audience

You probably already have an idea of ​​what your channel will be about. But have you thought about your target audience, who your potential subscribers are, and why they will be interested in your videos?

For your YouTube channel to be successful, you need to create each video with your target audience in mind. The video should be perfectly tailored to the needs and preferences of your viewers.

For example, let's say you have a food channel where you post quick recipes for people with active lifestyles. What to look out for here: Your audience wants to effectively manage their time, and you need to keep your recipe videos short and concise. Please note that in the videos below, each recipe takes approximately 5 minutes.

Create a portrait of your audience

But what if your videos are interesting to viewers with different interests and demographics? In this case, it is best to divide the audience into segments and create a portrait of the client (perhaps we should designate it as an audience portrait because we are talking about YouTube).

A customer portrait or audience portrait is the image of the ideal customer or, in this case, the subscriber. This portrait serves to keep you mindful of the preferences of your audience in your content creation process. When you develop your own audience portrait, it will become an indispensable aid in your YouTube promotion strategy.

Let's go back to the culinary channel example. How you can expand your audience: include people for whom cooking is a hobby. Now you can shoot not only short videos but also longer ones and talk about complex dishes. This way, you will have two different audience segments for which you need to create content

Of course, developing a portrait of your target audience is not a one-time event. As your channel grows, you should keep an eye on YouTube analytics (we'll talk about it later) to understand who's watching your videos.

And studying the demographics and interests of your current audience will help you better tailor your content to their needs and, thus, support the growth of the channel.

Research your competitors

Do a competitor analysis, especially take a close look at the most popular channels in your niche to see what your target audience is watching.

Popular channels are a great example of what can hook your audience. Who, if not viewers, decides which channels will be in the TOP? And to be successful on YouTube, you need to learn from top competitors.

If your niche is the beauty industry, check out Nikkie Tutorials, Tati, RedAutumn, and more. When doing your competitor analysis, find the answers to the following questions:

We think that reminding them that copying competitors is not good, there is no need. However, analyzing what they are doing right will help you develop your own YouTube marketing strategy. And don't limit yourself to competitors only in your niche - great ideas can be gleaned from bloggers and other segments.

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