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Which Types of Labeling Are the Most Effective?

Oct 20, 2022

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Nowadays, store shelves abound with goods. Modern manufacturers compete with each other, trying to get more consumers. The competition is so high that in order to draw customers’ attention, it is crucial to make your product appealing and catchy. Thus, package labeling and design play an important role in business development and product promotion on the market.

To create bright informative wrapping, various types of labels in packaging are used. They have to perform targeted advertising functions through demonstration of the trademark and product.

Types of Wrapping Labels


There are several product label types according to multiple criteria. Let’s consider them in more detail.

Manufacturing Technology


According to the technology of their manufacturing, solutions are classified into:

  • Self-adhesive products. The technology of self-adhesive label printing allows the production of packaging material on an industrial scale. The material is supplied in rolls and sheets (depending on technology), and the roll samples are more common since they are easily transported.

  • In-mould (IML) options. This is relatively new technology that is mainly used for marking plastic containers. The base material for IML labels is printed using gravure printing (for big circulations) or flexo printing services (profitable for short runs). The image is applied to the surface simultaneously with the formation of the container itself.

  • Shrink solutions. In this technology, a special film is used that shrinks in the shape of the packaged product when exposed to high temperatures.

  • Dry labels. It has a paper base with the necessary information, which is subsequently pasted on the packaging. Due to its inflexibility in application, it is used less and less often, giving way to various kinds of labels on a self-adhesive basis.


In addition to manufacturing technology, packaging can be classified depending on the material used, the type of information applied, and the method of fastening. Let’s analyze each group more precisely.

The Material Used


Packaging materials are used in most areas: for packaging food and industrial products, for logistics, in transport, etc. All goods must be labeled in order to identify their origin, purpose, destination, etc.

Taking into account the materials used in their production, the next types of packaging labels are categorized:

  • paper;

  • self-adhesive film (polyethylene or polypropylene);

  • holographic film;

  • transparent;

  • thermal;

  • wooden;

  • glass;

  • composite materials;

  • fabric;



Packaging often includes not one material, but several components. At the same time, they are not just mixed, but layered on top of each other, creating a wrapper with all the necessary properties. So, with multi-layer printing, the main features of the goods are applied to the top layer, and marketing data with the composition and method of use is applied to the bottom one.

Performed Function


Another approach classifies labels from the point of view of performed functions. Here, different types of labels of different products fall into the following groups:

  • descriptive ones – contain accurate data about the properties and application of the product;

  • informative solutions – provide information about a company; they include data about brand and manufacturing features;

  • identifying labels – indicate the date of manufacture, expiration date, and address of the manufacturer;

  • promotional solutions – play up the advantages of the product over competitive products with the help of advertising slogans and promotions.


Characteristics of Effective Labels


The success of the product highly depends on the design of wrapping. Although each solution has its distinctive features, all highly effective labels must possess a number of characteristics and meet the following requirements:

  • A clear design. Labels should be highly communicative by providing all the needed information via not only text but also visual means.

  • Skilled marketers know how to attract the attention of users with the help of labels. Vivid and catchy packaging will help to stand out from similar competitors’ products.

  • Informative character. Labels should have all the needed information about the product, its manufacturer, required warnings about possible hazardous effects, etc.

  • This parameter is responsible for the brand’s reputation indicated via labels. It means that effective options must have information about the manufacturer, its legal address, and some phone numbers or email addresses to send complaints or requests. This will improve trustworthiness.

  • Adaptive design. This means that the label design should match the association commonly accepted in society. For instance, if you deal with juice, the preferable colors will be red for apple taste and yellow for orange taste.


The value of a label for marketing lies in the fact that it conveys not only information, but also a brand message to the mind of the buyer through a unique design. This is one of the most effective ways to attract and retain customers.

Goods labeling is mainly aimed at attracting consumers and making a product remarkable. The attractiveness and quality of designed wrapping directly influence the success of the product on the market. Thus, the issue of proper labeling is of strategic importance for each business. The issue requires thorough study and analysis to develop the best solution for your product. Businesses commonly stick to marketing research to study consumer satisfaction with wrapping and make it more client-oriented. Depending on their functions, different types of product labels serve to achieve the set goals.