How to get app installs and organic traffic?
Jul 03, 2023
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Undoubtedly, getting app installs are the best way in mobile marketing, but they can be ineffective or even harmful if you don't follow the right action plan. If you follow a well-thought-out path, the installs are usually effective.
The first step is incentive app installs. Incentive app installs are installs due to promotional offers or incentives. They make your program visible and allow you to get app installs with keywords. Only real people can do that. Bots simply will not be able to find your application because it has not indexed keywords. Once your application becomes visible and you index the first keywords, you can order keyword installs. You can't create them yourself but only buy incentive app installs. Special companies do it.
Unlike incentive app installs, keyword installs involve installing your application on specific relevant keywords and performing certain actions on them. The algorithm takes this behavior into account and lists your rating. However, this success is not likely to come immediately, because there is a tendency for the position of the application to fall in the first days of promotion.
Before the get app installs, you should create keywords and run optimization. Ask yourself a few questions about the features of your application and the problems which it solves. By answering these questions, you get the essence. The basis is a bunch of the most meaningful words that describe your application. Try creating a large cloud of keywords to choose from. Once you've created your keywords, you should check them for relevancy. This can be a lengthy process because you have to do it manually. You need to enter a keyword in the search field and analyze the search results. If you see in the applications of the results similar to yours, then the keyword is accurate, if not, it is better to remove it.
Consider all parts of your app carefully before you start to get app installs for more organic. So your marketing will bring you top results.