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Showreel video – best way to promote graphic design agency

Jul 26, 2022

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In today's fast-paced world, you must provide your prospective clients with the appropriate incentives to continue your collaboration. Creating a showreel of your best work, customer testimonials, or even a service or product presentation is one way to achieve this. This strategy is suitable for the majority of businesses and widely employed in marketing, graphic design and video production. This article addresses the issue of why the showreel is such an effective advertising tool for your agency.

What is a promotional graphic design showreel?


Graphic design showreel

A showreel is essentially an advertisement that highlights your agency's finest work within a time range of 1-3 minutes. The objective is to demonstrate why clients should choose you. Time reports that the average human attention span is only 8 seconds. So, it's no wonder that 56% of all online ad videos are two minutes or less in length, according to 2060 Digital.

The key benefits of a showreel


A showreel video enables you to:

  • Attract new clients;

  • Set yourself apart from other specialists in your industry;

  • Demonstrate your competence;

  • Captivate the focus of your client;

  • Demonstrate your company's values;

  • Construct your brand, your enterprise, and your career;

  • Highlight your products and services prominently and quickly.


Tips for creating the best showreel



  1. Maintain the appearance of your company's brand. It should correspond to your tone and style;

  2. Make sure your showreel is between one and three minutes long (two minutes becomes the norm);

  3. Make the first scene extraordinary, maintain the tempo, and conclude with a dramatic finale;

  4. Adapt it to various social media platforms;

  5. Place calls to action at the conclusion of the reel;

  6. Avoid employing the same showreel for multiple consecutive years. After all, in that time, you no doubt have projects that you'd like to show the world Besides, if you're in graphic design for example, trends and strategies change, and your showreel should change as well. To add variation, it is recommended that you alter your roll every three to six months;
    Create monthly summaries of the material you've created or worked on this month in order to increase interaction;

  7. Include subtitles in your showreels because the majority of information is seen without sound.




Final Conclusion


If you want to make your agency known to a big number of prospective clients, generating a showreel of your services is the best option. Design agency showreel is also a quick method of promoting your business. The price of creating such a video will be much more affordable than to develop and implement various marketing strategies to promote your agency. The creation of this product should be entrusted to a professional video production company. The team at Zelios Agency knows how to generate exceptional results!

Tags: English