7 Lead Generation Ideas for Your Insurance Company
Feb 18, 2022
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Lead generation is an important technique for salesforce. Without leads, you cannot really sell anything to anybody. Thus, it's very important that your insurance company has good lead generation strategies in place.
Though the insurance industry is often considered stodgy and set in its ways, insurance companies can generate leads by engaging in innovative marketing activities. Insurance agents are able to sell their products through referrals, but they can also create new leads with a little creativity.
There are a lot of different ways to generate more leads for your insurance company, but here are seven of the best ones:
Google Ads
If you're not already doing this, then start right now. Google ads are extremely easy to set up and can be an incredibly effective way of getting new leads for your insurance company. You should always have a couple of different types running at any time: AdWords, google shopping search network, or display ads.
It's essential to keep track of your ads to know what type is working best for you. You also need to make sure that your ad copy is compelling enough and relevant to attract the right kind of customers.
And if possible, you should try different types of ad formats too: text (search), image (display), or video (display). There is no one size fits all approach here.
Social Media
Get more leads by choosing the right social media platform(s) for your insurance company: Facebook, Twitter, and LinkedIn are three of the most popular ones out there. But you should also consider Pinterest, Instagram, and Google +.
Which one is best? It depends on your target market and what kind of content you're posting. Just make sure that your profiles are up to date and include the most important details about your business: mission, vision, values, etc.
So how do you get leads from social media? Start by creating highly relevant and valuable content for your target audience: blog posts, infographics, videos, etc. Then share it on multiple channels (like Facebook and LinkedIn groups). Once people find this valuable stuff interesting/helpful, they will be more likely to reach out to you for more information.
Build A Website
Building a website is one of the oldest (and most effective) lead generation techniques. But it's still surprising how many businesses don't do this properly. The key here is to make sure that your website is optimized for search engines and that your content is keyword-rich. You also need to make sure that your site is easy to navigate and that the call to action is clear.
You can track how well you're doing using Google Analytics tools. It will tell you how many people are coming to your website from organic search, what pages they are visiting etc.
Email Marketing
Email marketing is another excellent way of getting new leads for your insurance company. But it's not nearly as effective if you don't have a well-maintained email list or an automated system to send out those emails (like Aweber, Mailchimp, etc.).
So how do you get people to sign up? Just make sure that all the forms on your website are easy to fill out and that you offer something valuable in return (like an ebook, white paper, or video tutorial).
Once you have their email addresses, you can send them regular emails with content relevant to their interests. And don't forget to include a solid call to action at the end!
List Building
List building is a slightly more advanced technique, but it's still very effective. What you want to do here is get in touch with your existing clients and ask them for the names of other people who might be interested in hearing about your insurance company (or products). And then follow up on that request by sending out lead magnets or giving them a discount in return for their referrals.
Buying Insurance Leads
The key here is to make sure that you're partnering with a reputable lead generation agency (like ours) that will provide you with an ROI-positive solution. So how does it work? You'll pay a third-party company a fixed price per lead, and then they will go out and generate those leads for you.
It is a great way to get started if you're not sure how to generate leads on your own. And it's also an excellent way to supplement your current marketing activities. Visit the Nectar Marketplace Sales Tips for 2022 to find the right leads.
Get Your Phone Number Featured on Google Maps or Yelp
Many people use online review sites like Google Maps and Yelp to find the contact details of local businesses. By including your phone number in those listings, you'll be able to generate more leads than ever before. All it takes is a bit of time and effort on your end – but the results will be well worth it.
Takeaway
Generating leads is essential for any insurance company. If your company doesn't have enough leads, you won't be able to find new customers. And so, the business will eventually fail. The methods mentioned above are some of the best ways to do it. So put them into action and watch your business grow!
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