Sergey Kartashov: What Changes Might Happen in IT in 2022
Dec 16, 2021
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Covid restrictions introduced back in 2020 made lots of businesses and services switch to online mode. Cloud technology, Decision Intelligence, and Enterprise Software have become even more relevant nowadays. According to Gartner specialists, 2022 will show about $4.5 trillion of spending on the IT sector only. This tendency may be a great opportunity for investors to work with IT projects. The Senior Partner at technology company Roosh and IT investor Sergey Kartashov shares his view on what trends will dominate in the coming year.
Artificial intelligence
According to Sergey Kartashov, investing in AI is not even a new trend but it will drive the IT sector the most. ICS experts predict that European investments in this area will be about $22 billion. The most promising AI directions are customer service automation systems, healthcare projects, and sales force automation systems. Projects that develop virtual assistants, payment systems, money transfers, digital service delivery models, online translators, mobile applications, Service Receipt models, and the like, are the most attractive for investing as they have obvious benefits during the COVID-19 quarantine. Such projects allow optimizing both workflow and everyday routine.
Decision Intelligence
Decision Intelligence is a part of AI and stands for Artificial Intelligence for decision-making. This technology has appeared at the intersection of data science, social sciences, and management. It helps competently manage projects, plan goals, prioritize them, and so on. In other words, DI helps companies interpret information and make the right decisions based on the analytics received. Sergey Kartashov provides an example of the financial consulting firm Morgan Stanley and Lloyds Banking Group that use DI technologies to significantly improve their services: analyze customer behavior, predict their needs and problems, and customize their products and services. Another example is the medical start-up Enlitic Cure that allows medical specialists to quickly diagnose patients and create an optimal treatment plan for them.
Dynamic development of cloud technologies. According to experts, by mid-2022, most companies worldwide will switch to cloud infrastructure—services and storage. The transition rate will double compared to the "pre-covid" period. As a result, business owners and CEOs will need to improve the digital resilience and business continuity of their organizations. Managing, optimizing, and protecting diverse cloud resources and data sets remain the most critical operational tasks. Senior Partner at Roosh insists that achieving this goal will require deep integration of predictive analytics, AI and ML technologies, and widespread adoption of low-code and serverless workflows. Today, serverless computing is used in finance, media, medicine, and social networks. This model is adopted by Facebook, Slack, Zoom, Netflix, and Amazon. Netflix, for example, uses the AWS Lambda system, which chunks videos and encodes them into 60 parallel streams. As a result, Netflix's streaming service can provide broadcasts to hundreds of millions of subscribers worldwide. Serverless infrastructure is used in software development, for analyzing large amounts of data, or in AI-based projects.
Corporate software
According to the information provided by Sergey Kartashov, the majority of the most successful companies have a so-called smart work environment. That is, they provide their employees with an opportunity to work from different locations yet synchronously in real-time. Such a hybrid workforce model can increase the revenue of a company by a quarter. And for an investor, it means that projects that focus on such technology have a promising future. As an example, the IT investor mentions TestBox, a startup that was launched in summer 2021 but already managed to raise $2.7 million in a seed round.
Data security and the mobile gaming industry are also will be among the trends in the IT sector next year. Even though the global market is recovering from the pandemic, financiers predict a gradual economic growth no earlier than 2024. However, the IT area remains promising even now as it is exactly what drives other areas—from business and finance to medicine and education.