How A VPN Helps Your Digital Marketing Business
Mar 26, 2021
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Digital marketing is a dynamic, lucrative industry if you do your job right and bring results for clients. And when it comes to the small details, there are a lot of tips and tricks that can help you run your business more safely, and deliver quality services.
Using a VPN (Virtual Private Network) is one of those tricks that can help you take your business to the next level. Let’s find out how.
What is a VPN?
A VPN is software that changes your IP, making it look like you’re navigating from a different place. The way it works is pretty simple: VPN service providers have servers all across the globe. When you connect to one of those servers, your connection is routed through the hubs, and websites, ISPs, and any other third parties think you’re navigating with a different IP.
So if you live in the US, but you want to make it seem like you’re using Google out of the UK, you just have to open a VPN interface, choose a UK server, and press Connect. And there are a lot of benefits if you do it.
Enhanced Security
The first and most valuable benefit of using a VPN for your digital marketing business is that you, and your employees, are protected when browsing the internet. The fact that you’re changing your IP and navigating anonymously means that your personal data isn’t at risk of being hacked. Cybercriminals can’t track you using your IP if you have a different IP.
On top of that, most VPNs have:
- High-grade encryption, meaning that your connection is always as secure as possible
- Kill switches to save your data in case of a connection breach
- Other security features
For example, let’s say you’re at a coffee shop, working on something with the venue’s wi-fi connection. In most cases, nothing will happen. However, if that public connection is compromised, a VPN’s enhanced encryption will protect your data. Things like company payment details, or sensitive documents, can’t fall in the wrong hands.
This is also why a company VPN, that all of your employees can use, improves the safety of remote work. If your team is spread across the world, and sometimes needs to work with the help of public wi-fi connections, a VPN can help you protect your business.
Better Localized Research
If you live in Nebraska and plan to do digital marketing work for companies anywhere else in the US, or even anywhere else on the globe, a VPN can help you do localized research. Let’s say for example that you have a new client from the UK. You can use a VPN to make it look like you’re browsing from the UK and research:
- What potential clients see when they Google anything
- How different services change their offers for UK citizens
- How UK-based users may interact with software you recommend
And all in all, impersonate the target audience of your clients in the digital world. Sure, it’s not a replacement for a survey or in-depth traditional market research, but it can complement them very well.
In Conclusion
VPNs can help your digital marketing business have safe online processes, and enhance your research for international clients. However, choosing a VPN isn’t something you should gloss over, so we recommend you do the research on the best VPNs out there, and which one fits your business the most.