Create an Article›User Guide›

Social Media And SEO – Impact and Strategies To Improve Your SEO Rankings

Jun 07, 2021

iCrowdMarketing powered by iCrowdNewswire

The relationship between search engine optimization and social media is a complicated business. Many marketers have debated whether both are mutually beneficial for each other or not. While some suggest that there is no benefit of social media for SEO and vice versa, others claim that social media and SEO can work together to benefit your business in many unexpected ways.

While social media does not directly influence search engine optimization rankings, it can impact elements that affect your rankings. Social media tends to drive traffic to your website. For instance, if you share your website link or page on all your social media accounts, the users will want to visit it. Such an act will give organic traffic to your site.

Similarly, social media can help you with the content as well. Content creation is considered one of the prime factors for increasing your SEO rankings. Upon creating content on social media, you extend all the valuable information about your site to your audience. It can be video, stories, infographics, blogs, or any other form. Once your leads find the content, they spend time reading the same. The more time they spend on your content, your page sends a signal to Google that it is valuable. This strategy then helps you increase your Google ranking incredibly.

You can get in touch with an SEO marketing agency and use the platform of social media to increase rankings on your website. The social media platforms such as Facebook, Twitter, and Instagram are great mediums to help you drive more traffic to your core business, i.e., your website.

Here are some quick tips using which you can use social media to boost your site's SEO:


  • Share more content:




It is a basic strategy but never fails to work. You can use social media to boost the rankings of your website by sharing the content on all your social media channels. Content drives lead to your website immediately.

Pro tip: When you create content on your social media platform, ensure to focus on quality more than quantity. Your content should connect with your audience. At the same time, it must speak for your website. Create fresh and original content to leave a lasting impression on your audience.


  • Grow more followers:




Improving your presence on the social media platform is another way to increase traffic to your website. Having more numbers of followers means creating more opportunities for inviting traffic to your website. Present your brand to the audience in such a way that they stick to your website, social media, and content just as much.


  • Engage with the audience:




You can up your social media game to attract traffic to your website by engaging with your audience. Social media lets you build a direct connection with your existing as well as a potential audience. You can always use this platform to construct a good reputation for your business.

A positive reputation will give you more chances of increasing your followers. Everyone will not only reach out to your social media content but your website content as well.


  • Create brand awareness:




Whatever your product is, it is integral to build brand awareness. When your audience is familiar with your brand, they will choose your business over all your competitors. Social media can aid you in creating brand awareness among the people at large.

Post about your website, brand, and its products on social media platforms. Reach out to everyone on your followers' list. Use more hashtags to get recognized.

Takeaway:


While social media cannot directly affect the SEO rankings on your official website, it does have a role to play. Many social media factors influence the search engine optimization rankings of your website. Start by creating a strong social media SEO plan. You will soon witness an increased SEO ranking by leaps and bounds.

Tags: English