Create an Article›User Guide›

What Is Customer Commitment?

Sep 13, 2022

iCrowdMarketing powered by iCrowdNewswire

No business can exist on its own. Provided service or product has to be in demand to keep the business running. So, the satisfaction of customers is the only way to build up a successful business development strategy. Only the commitment to customers can transform the business concept into the brand philosophy and make your clients true fans of your product or service.

One of the most common mistakes of beginning entrepreneurs is considering the customer commitment just attracting new clients. They think that the alluring of new potential customers through promising to meet their particular needs is the only way of working with a client base.

However, the famous client-oriented business strategy is not about an increase in the number of new customers. On the contrary, this concept is focused on the satisfaction of those clients who have already chosen you once.

There is no necessity to spend time on attracting them again. Though, it is reasonable to make them stay. Every successful brand has its so-called brand fans. This category of customers does not just ensure a stable income for the company but also guarantees free advertising.



So, customer commitment is a marketing strategy, which is focused not only on bringing a client to the company but on the complete client experience starting with the first contact and ending with the support after the purchase. Such a business policy demonstrates to every customer that the company is interested in them and the satisfaction of their needs and wants to assure long-term relationships with its clients.

The main goals of the customer commitment concept:

  • Meeting clients’ needs and requirements

  • Build a relationship of trust

  • Generate a return on investment (ROI)

  • Increase the awareness of the brand

  • Advance the loyalty among the target audience

  • Viral advertising through recommendations


How to Provide Customer Commitment Strategy?

It is important to consider that every company is unique, so, the implementation of the customer commitment strategy into your business concept will also be original.

Though, there are 2 basic principles, which will help you regardless of the specific of your business:

  • Understand your product or service

  • The more communication the better




Understand Your Product or Service 

How to convey the main idea of your business, if you do not have your own clear vision of it? Try to break down your concept into small parts and analyze them. It will help you to identify all the strengths and weaknesses.

You should understand why people would like to choose your product or service, what can interest them, and what can push them away. Moreover, when you know exactly what you are doing and have a clear goal, it is easier to develop and advance the business.

The More Communication the Better

It is well known that the main rule of a profitable business – give clients what they want. To find out their needs and wishes you need to keep in touch with them all the time. Take into account their preferences and inform them about your updates.