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How to skyrocket your elearning course sales?

Mar 28, 2021

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Videos are the present and future medium for learning. Day by day, more and more people are learning from YouTube tutorials and online courses.

This is a clear indication that it is high time for you to invest in producing video-based content for your elearning course.

That is perhaps why industry leading elearning products like Adobe Connect are gaining more popularity.

However, using video and live instructor-led sessions aren’t the only ways to make your online course more enticing.

Here are five tips that will help you with skyrocketing your elearning course sales:


  • Prioritize Branding




Branding is the first and foremost factor that connects content to the audience. In this era, if you want to be known in a shorter span, social media is the ideal route.

Choose the best platforms where your target audience hangs out and provide free and valuable content.

Your message, values, mission and vision must be clear enough to simplify your purpose to the audience.

Plus, don’t promote straightaway instead concentrate on educating the audience and turn them into customers.

Creating a brand is a time consuming undertaking but the results it drives are long lasting.


  • Niche Down Specifically!




Niche and target audience go hand in hand. In order to effectively define your target audience, you need to be more specific about your niche.

A vague approach doesn’t help you in the long run, and your audience gets confused about what you’re known for. Remember, if you are selling to everyone, you are selling to no one.

People are looking for experts to solve specific problems. Mention their pain points in your marketing communication and offer them solutions.

For example, Hubspot concentrates on niche marketing, and that’s why they’ve reached the top within a few years in their industry.


  • Provide a Sneak Peek of your content




This is a master act. Offering a sneak peek induces curiosity within your prospects. When implemented right, a sneak peek will motivate your target audience to learn more.

You can use this as a trump card to skyrocket your sales. Provided, you are organized and insightful with your content.

Using 2-3 minutes short snippet style videos are best to fit into this format. A conversational and storytelling tone is the perfect tone for framing your content.

Don’t choose only text-based videos as it doesn’t reach out well. Adobe Connect helps you in brainstorming and visualizing your creative ideas for this massive launch.


  • Act as an Expert and Be the Expert!




As mentioned earlier, people seek advice from experts. They want to be sure that the recommendations and solutions they’re getting are from someone that understands their problems and provides accurate solutions.

If you’ve niched down specifically, know the learners’ pain points, research it and analyze the possible solutions and offer them the best one.

The key here is presentation. One of the most effective ways to present your solution? Use video.

However, in order to use this medium effectively, you must determine their actual pain points.

Ask these questions to your audience to produce video content that they find useful:

1. What is your primary problem?

2. What have you tried to get rid of the problem?

3. Does it work?

4. What style of content do you prefer? Live-action, animation, or whiteboard

Always mix and match between styles to identify the correct one for your content.


  • Show them the after-image




One of the most effective and popular marketing techniques is to show your target “before and after” images.

Learners want to know how your elearning course would make a difference in their life.

For example, a data science course will enable struggling professionals to make a switch into a thriving industry.

This approach might be simple. However, it is a practical approach to attract qualified leads.

Providing this before and after effect through video is more powerful than any other medium.

Stimulate their curiosity and make them act upon it.

The Final Takeaway


Selling a course is much like selling anything else. Provide your potential customers with value at every touchpoint, try to engage them, and establish credibility. We hope that the tips mentioned in this article will enable you to achieve more sales for your online course.

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