Create an Article›User Guide›

Benefits of Trademark Renewal in UAE

Jun 19, 2021


Notice: Undefined variable: cofig in /var/www/icrowdmarketing/submission/news.php on line 386

Notice: Trying to get property 'poweredby' of non-object in /var/www/icrowdmarketing/submission/news.php on line 386

iCrowdMarketing

The most significant effect of the failure to filing your mark renewal on time is a complete loss of protection. The trademark registration is only valid for ten years. Afterwards, from time to time, it can be renewed. The Renewal of trademarks must safeguard the rights available solely to a registered mark. If a proprietor does not renew the mark, all protection accompanying registration shall be lost. Renewals are significant since they provide a registered brand with the value of a trademark. Failure to renew a registered trademark has repercussions for the authorized owner of the trademark and everyone assigned or licensed with the trademark. The non-renewal of the registered trademark further weakens the authorized owner of the trademark's legal standing. Now, let's discuss some of the benefits of the trademark renewal if done on time.

What is a trademark?

A trademark, according to Article 2 of UAE Federal Law No. 37 of 1992 on Trademarks, is anything that has a distinctive form, such as names, words, signatures, letters, figures, drawings, logos, titles, hallmarks, seals, pictures, engravings, advertisements, packs, or any other mark or group of marks, used to distinguish goods, products, or services from other competitors. In addition, it is used to establish that the products or services belong to the owner of the trademark.

Why is Trademark renewal necessary?

A trademark is a visual representation of a company's identity. It is the embodiment of the business's success. Over time, a trademark may gain a lot of goodwill. The value of a company's brand is significantly increased by trademark renewal. Owners of renewed trademarks have additional rights and protections under trademark law than unregistered trademark owners.

Benefits of Trademark Renewals 

The Renewal of Trademark is not mandatory. Nevertheless, if a trademark is renewed from time to time, it has its advantages. Following are some of the benefits:

  1. Right to Exclusive Use


The renewal of the mark shall, if valid, grant the owner of the mark the right to use it exclusively for the products or services for which the trademark is registered. Registration of a trademark enables you alone, within the specific jurisdiction where the trademark is registered and within which it is associated, to use the mark and enjoy other rights such as the right to sell it, the right to assign etc.

  1. It provides legal protection. 


In the event of an infringement of the trademark, the registered proprietor may seek legal remedies before a court of law. It is possible only if the trademark is renewed from time to time. Such remedy is not available with the unregistered trademark. Suppose your mark is illegally represented in the market, which has resulted in considerable damage. In that case, renewed marks grant you an exclusive right to initiate an infringement complaint in court against the infringer. However, the trademark owner has no alternative except to file an action which is highly expensive and requires much effort to prove his ownership of the mark. Trademark Renewal in UAE would reduce the risk of frivolous lawsuits against the trademark's authorized owners regularly. The Renewal makes it difficult for anybody other than the trademark's authorized owner to claim ownership of the trademark.

  1. It protects your brand.


The main advantage of renewing your trademark is to protect it from being unlawfully represented by others. Any other person who uses your trademark is not permitted to do so. Renewal of trademark allows you to prohibit unauthorized user from exploiting your mark to profit from the market. Renewal of a trademark ensures that the brand name is protected indefinitely—failure to renew results in the loss of legal protection for the Brand name.

  1. Provide an international basis for filing a trademark application


If the owner of the trademark desires to register his mark outside the country, the renewed trademark shall offer a basis for the filing of application internationally.

  1. Allow using Registered symbol® 


Once the trademark is renewed, the proprietor or corporation may continue to use the registered symbol. However, the registered logo, i.e.®, is proof of trademark registration and cannot be utilized by anybody or a corporation.

  1. It extends the ownership right.


After each Renewal, the exclusive rights over the mark will be extended for a further ten years. It thereby permanently protects your brand and the goodwill created in the market.

  1. Monetary Benefits


In exchange for monetary benefits, a trademark owner has the exclusive right to assign or lease his or her mark to another party. Therefore, the Renewal of Trademark might be profitable.

Why choose experts for Trademark Renewal?

The Trademark Renewal application should be carefully prepared, and all phases of the procedure should be given ample time. It is advised that an attorney with "Trademark competence" be hired to avoid any problems while applying for trademark renewal.

Farahat & co. recommends that you speak with a trademark adviser to comprehend the requirements for Trademark Renewal fully. To begin the process, you will need to provide some basic information. As soon as you provide us with your information, a legal representative will contact you to learn more about your needs. They'll walk you through the procedure and fees, which may vary depending on whether you need your trademark renewed or restored. If you have any queries concerning the Trademark Renewal procedure, please contact us. Farahat &co. will make sure that your professional interactions are pleasant and smooth.

Tags: English