How to Optimize Your Amazon Listing for Mobile
Aug 18, 2022
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The expansion of mobile commerce is a critical subject. In this amazon listing optimization guide, you can find out what your product page has to feature in order to match Amazon's mobile user expectations.Most Americans used the Amazon app at least once a month in July 2018. Every month, 140 million individuals use the Amazon app, whereas just 82 million use the Walmart app. Similar firms include eBay, Etsy, Groupon, Home Depot, Wish, and Target.
Amazon's mobile app sales increased by 70% over the 2015 holiday season compared to 2014. People are increasingly using their mobile devices for both work and recreation. This year, the overall sum will rise. Both sets of data indicate that using amazon product listing optimization tool and best practices may be beneficial for both mobile and desktop content.
How Will Your Listing Look On Mobile vs Desktop?
The majority of Internet users (80%) access it via a mobile device. 67% of individuals prefer to buy products online using their desktop computers.
Merchants' marketing strategies will need to adapt to this shift in customer behavior. If retailers can't make a significant impact with mobile, they're unlikely to sell many desktop PCs.
Mobile devices are becoming increasingly vital in the buying experience as time passes. It may be easier for a consumer to determine what to buy if they can do it on their phone.
Amazon sellers should understand how advertisements are utilized on both the website and the app.
Making a website easily accessible through a mobile device. The first step is to study how listings are organized and how customers navigate them. Here are the steps to make your product listing more navigable by amazon listing optimization .
How to Optimize For Mobile?
Tune Your Product Title
Use only 80 characters to say as much about the page as possible.
You should keep mobile customers in mind when naming your product or service. According to Amazon, you should not use more than 50 characters, but you should contain all relevant information. Dimensions should be expressed in full (e.g., 6 inches), and any capital letters, exclamation points, and dollar signs, as well as subjective praise like "Hot Item" or "Best Seller," should be avoided. However, the initial letter of each sentence should be capitalized.
Include the most crucial facts first in the headline, but include the brand, product line, color, size, material, packaging, and number. Don't use meaningless terms in the titles of your items. A potential buyer may opt not to click on your ad if the headline is too odd or disturbing. To make the title simpler to understand, use commas or dashes to separate concepts.
Optimize Your Hero Image:
Your listing optimization amazon results will improve if you have a large number of high-quality images of your items. Close-ups and photographs of the item being worn or utilized are preferred by customers. Assume that your product photos and descriptions will be seen on a mobile device, and shoot them with care and attention to detail. Marketing images should be at least 1,000 pixels by 1,000 pixels, have a white backdrop and adequate lighting, cover at least 80% of the screen, and demonstrate the benefits and applications of the product.
Capitalize On The First Three Bullet Points
Bullet points on Amazon's mobile site are limited to 400 characters. Make the most of the available area.
The advantages should come first in a series of bullet points, followed by the features. It's an excellent technique to increase sales. List the advantages in descending order of importance.
Use phrases that your audience will comprehend when discussing specifics. High-quality information is always brief and simple to grasp. Please limit yourself to one keyword per bullet point.
Cut The Fluff From The Description
Brand enhancement best amazon listing optimization service is Using materials that demonstrate the value of the brand and encourage customers to interact with the product might help raise sales. The HTML description must be carefully crafted.
A US Amazon account is required for Enhanced Brand Content.
Go to "Amazon Advertising > Enhanced Brand Content" to discover more.
Amazon calculates rankings by combining EBC keywords and keywords from the product description.
Long-tail keywords that aren't often utilized can be submitted here. The Keyword Research Checklist has further information.
Include brand-specific facts in the description that aren't covered by the photographs or the list style.
Using marketing language and product information may be a nice approach to proceed. Because of this, the SellerApp Product Description Editor is used. You can use HTML tags that amazon product listing optimization service allows in the description.
Editors > Parts > Summary Editor
When viewing a page on a mobile device, the product description receives the most attention. The Product Description appears above the bullet points on the Amazon app for phones. Each bullet point should be given equal importance.
Because you discussed the sections in the bullet points, you should utilize this section to create a story about the organization and what it has to offer to demonstrate what makes it unique. Long explanations should be broken up to make them simpler to understand. Only the first 200 characters will be visible. Put the most intriguing material at the top of the page so that people will want to click on it.
Make The Most of Video Shorts:
The video that the seller submitted will be buried under the product images. Users may access the video by swiping left in the stills gallery.
The item's description and function are provided below. Because videos are so popular these days, businesses should create short films to demonstrate how their products may benefit consumers.
Implement Digestible Enhanced Brand Content
3P sellers (who own the brand) may use EBC Content to add a brand story, better photos, and targeted text placements to their branded ASINs.
On the PC, Enhanced Brand Content replaces the regular text description.
To access EBC on a mobile device, tap "description." Remember that the first few lines of your text description will still appear on the product's site.
Because EBC allows you to upload photographs but not descriptions, many advertising have both pictures and words.
Amazon has not yet indexed the EBC mobile site.
According to amazon product listing optimization agency, if your EBC page contains a lot of text in an image, it will be difficult to read on mobile devices.
According to Koons, it is critical to maintain your product's conventional "description" optimized as long as Amazon indexes it.
Utilize the enhanced brand material right away. It's now free, but that might change.
Amazon believes that obtaining A+ grade material might result in a 5% boost in sales. Firms should disclose product information via EBC so that customers may make better purchasing judgments.
Find out more information on amazon product listing optimization company Intellivy.com page.