How to choose a template for the website
Jun 15, 2021
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When you decide to create a website, you need to consider several factors.- The idea of your website and the issue that it solves.
- Type of the website: landing page, online store, business card, etc.
- The content of your website: in general, blocks of information that you want to place there.
- The visualization.
There are also a few more things to consider, but let’s talk more about the visual part. This one is highly crucial as the design of your website is not only about its beauty but also about the comfort of usage for the visitors. That’s why you need to select (or create on your own) a template that will highlight the idea and content of your website.
What is a website template?
A website template is a set of blocks that create the visual part of the site. It is the same important for the website as the interior design of the offline store. Your brand, the way your products are presented depend on the website template you choose.
When a potential customer opens your website, he will scroll its pages, see the catalog with production; he will search for some information, check photos, etc. Your main task here is to make his experience the best possible. In other words, your website has to be both beautiful and comfy to use (with all the needed information there). The most popular type of templates consists of 4 blocks:
- header;
- content;
- sidebar;
- footer.
Types of templates
In fact, you have several options here. The first one is to choose a free template offered by the website builders. For example, here you can check templates from Weblium. This option is helpful as you don’t have to start a website from scratch. Simply select the ready-made template and add your information there. Moreover, you always have a website builder’s support team to help you with any possible issues.
Another option is to find a paid template and apply it to the CMS. But the thing here is that you may face several difficulties. First, the template you buy on the third-party website may not apply to your CMS correctly. Secondly, the overall cost of the content management system and the template would be higher than the usage of the website builder.
What to pay attention to while choosing a template?
Responsive design
Lots of users prefer to use smartphones and tablets to find the information they need. And suppose the design of the site is not adapted for viewing on such a device. In that case, it will be simply inconvenient to use it. Thus, your business will lose a considerable part of potential customers using mobile devices instead of desktop ones.
By choosing responsive website templates, you will allow them to browse the online store’s catalog and instantly make orders. For example, all the templates created by Weblium are adaptive by default.
SEO-friendly
The template should not limit you in terms of SEO optimization as it is crucial for promotion. For example, Weblium website builder offers advanced SEO settings for your websites. There are the following ones among them:
- meta tags;
- alt-texts;
- canonical links;
- no-follow tags, etc.
Custom settings
Even if you find a perfect design, you might still want to change something. It can be a color scheme, logo and other graphic elements, the appearance of blocks of content, etc.
Some templates include a built-in control panel that allows you to customize the website easily. Website builders usually also offer this opportunity. Thus, you may not only change the appearance of some blocks, but create entirely new ones from scratch.
Technical support
Most people skip this critical point, but the opportunity to ask for professional help and advice is crucial. Even if you have good skills in coding or design, you may not know all the peculiarities of a specific platform or template bought on a third-party website.
The lack of guarantees of any support from developers is one of the disadvantages of using free design templates. Meanwhile, when you use website builders, you can be sure that you will receive fast and professional help.
Tags: English