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Is Salesforce a good CRM?

Nov 02, 2022

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Customer Relationship Management systems are essential for any modern business. These systems have become so popular that there are hundreds of different CRM providers to choose from. With so many different options available on the market, it becomes more and more difficult to choose a system for your business to use.

One of the most popular options on the market is Salesforce CRM. It’s one of the leading CRM systems because of the extensive list of features that they have on offer. Looking at the market share of CRMs, Salesforce leads with a massive chunk of 16.9%, which proves that it is by far the most popular CRM that you could consider for your business.

But, there are some caveats to consider. Salesforce CRM might be the most popular CRM on the market, and there is no doubt that it is an excellent system, but it’s not the best suited CRM to every business. There is no “one size fits all” solution when it comes to CRMs. Keep reading to see if Salesforce CRM is worth your time and money!

What Does Salesforce Offer?


First of all, what do you get from Salesforce once you’ve signed up? Salesforce is a fully functional CRM — one of the best on the market. So, you can expect an entire arsenal of tools that will streamline your business, and boost your team’s productivity.

With the highest Salesforce package you will get lead management, analytics, lead scoring, advanced reporting, workflow automation, and 24/7 support from the Salesforce team. Essentially this CRM is vital for any sales team that needs to focus on selling more.

Salesforce can also integrate with thousands of other third-party applications. This allows your team to use all the standard apps that they love. You can also use their marketing product that automates the customer journey and email marketing campaigns. Finally, you can use their fully customisable customer support cloud to create a better support experience for your customers.

The Downsides to Salesforce


Despite Salesforce being the world’s leading CRM, it does have some drawbacks that you need to keep in mind too. These are the factors that many business executives tend to overlook when they see Salesforce at the top of the CRM rankings.

First of all, Salesforce is expensive. Most CRMs come with a cost per user per month, but Salesforce is much more expensive than most other CRMs on the market. You can expect to pay $300 per user per month with the top package that Salesforce has to offer. So, if you have a team of 20 people, you’ll be paying as much as $6000 per month just to have access to the CRM.

Salesforce is also incredibly complex in terms of integration and maintenance. This means that you’ll likely need to have a dedicated support team that is well trained on working with the system and fixing any issues. This is an additional expense that most businesses don’t consider when choosing their CRM.

Salesforce also has an incredibly steep learning curve which can make it difficult for your team, and new hires to learn how the system works. There’s always something new to learn, so it could take some time for your team to get up to speed with the CRM. Nevertheless, once you’ve got everything running smoothly, Salesforce is an incredibly powerful tool to have in your arsenal.

Is Salesforce Free?


One of the most common questions that business executives often ask is whether Salesforce is free to use. There are plenty of CRMs out there that can be used for free (with limited features), but unfortunately, Salesforce is not one of those.

Salesforce comes with a 30 day free trial once you’ve signed up, but once that free trial runs out, you will need to start paying for each user every month. On top of that, you would need to pay extra for additional integrations, so Salesforce can end up costing you quite a bit more than you expected in the first place.

However, what makes this 30 day free trial a great offer is that it helps you to spend some additional cash on the integration process. Salesforce is a complex CRM, and you will likely need to get a few experts in to help you to get the system up and running, so having the first 30 days of your Salesforce journey for free will help you out.

Is Salesforce Right for your Business?


So, with all this in mind, you’re probably wondering if Salesforce is the right CRM system for your business. There’s no doubt that Salesforce is one of the best CRMs on the market — its popularity speaks for itself.

The main question that you need to ask yourself is whether or not it fits into your budget. Salesforce is one of the most expensive CRMs out there, so you need to make sure that your business has the capacity to take the system onboard, otherwise it’s not worth it.

You also need to keep in mind that this specific CRM has a steep learning curve. You and your team need to be fully prepared to take on that challenge, and it also means that you might not see the full benefits of Salesforce shining through until much later when your team is up to speed with the system.