You Know You Need a Professional Printer When…
May 25, 2022
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Do you know the size of the printing industry in the United States? According to IBIS World, the number is a whopping $78.9 billion.Although annualized market size growth in the segment from 2017 to 2022 is expected to be an anemic 1.5 percent, the size of the space is still big enough for businesses with printing needs to take notice.
If you’re running a business, you likely require printing services. Some companies invest in commercial-grade printing equipment. However, that can get pricey. Whether you buy equipment or lease it, you’ll have to consider additional costs like maintenance. That’s why many businesses outsource their printing needs to professional printing companies.
Keep reading to learn when it might be worthwhile to hire a professional printer rather than do everything in-house.
You Want to Save Money
Is it cheaper to buy your printing equipment or hire a third party to handle your printing? It depends. If you sit down and crunch some numbers, you might find that you can save money by outsourcing your printing needs to a reliable third party.
Buying or leasing printing equipment means purchasing costly ink or toner cartridges. Mistakes will also cost you money and lower workplace productivity. You’ll also have to assign employees to handle the printing jobs, including page design, graphic design, and other time-consuming things needed to create professional documents.
It might be cheaper to hire a professional printing services provider that will meet all your needs.
You Don’t Have the In-House Talent…
If everyone at your small company wears multiple hats, you might not want to add another job to an employee’s plate. A professional printer can come in handy in such situations. Whether you need quality brochures, business cards, posters, books, or anything else, a printing company will help. As the old saying goes, you only get one chance to make a good first impression.
You Want Advice and Recommendations…
If you simply want to find a company that’ll print your documents, you can choose just about anyone you find. But if you want a company that can provide advice and recommendations, you’ll want to do more digging to select the right one.
It’s best to find a printing services provider for marketing and branding. Your marketing materials will be more effective when your professional printer becomes a strategic partner.
When You Have Other Things to Focus on…
What do you do if you need to print marketing materials fast but don’t have the time to do it in-house by the deadline? One option is to hire a professional printer. You can explain exactly what you need, how many of them you need, and when you need them. The professional printer will handle the heavy lifting and the logistics, which means you can focus on other mission-critical matters that demand your attention.
As you can see, there are instances where it makes sense to hire a professional printer. Running a business is hard enough as it is, so it makes sense to outsource as necessary. When you find the right service provider, you’ll get professional-quality results. It’ll be a cost-effective way to produce the marketing materials you need to grow your business.
If you’re interested in hiring a professional printer, research the options available in your area. Look at the service provider websites to see what they offer and their unique value propositions. You can call some of them to ask how they can help your company. Also, feel free to speak to other business owners to get recommendations on professional printers they’ve used.