Google reviews improve your SEO
Oct 22, 2022
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Businesses are still questioning the need to have a good rating on Google. Google reviews help your potential customers to understand you better on the one hand. On the other hand, they improve your SEO ranking, i.e. the position your site occupies on the SERPs page, also known as Google search results. There are many marketing techniques to improve the SEO of a website, and customer reviews are one of them. They are known to allow the customer to give their point of view and to have an overall view of their satisfaction with the buying experience.Customer reviews: what are the elements taken into account by SEO?
The criteria taken into account by SEO regarding customer reviews are numerous, we suggest you discover them:
The content of your site
Integrating customer reviews into your website helps to enrich your content. Google considers quality content more highly and moves it up the web page rankings. When your site receives regular reviews it shows that your site is alive, and Google recognises this.
The number of customer reviews
Having customer reviews is a first step, but it is wise to have a good quantity. Customer reviews help to enrich the overall content of the site, with keywords that customers may search for, giving you the opportunity to appear on queries. This technique can improve your ranking.
The average score of the reviews left
The higher your score, the higher the chance that people will click on your result. Google regularly analyses the behaviour of Internet users, qualifies your content as attractive and makes you appear higher in the SERPs.
Trust in the sites hosting the reviews
It is essential that reviews are hosted on trusted sites as defined by Google. For example, you can use the GMB platform or sites such as Yelp, which are widely consulted by Internet users. You can use a third party to manage your customer reviews, which is recommended for better recognition in search engines. An external service provider guarantees that your reviews will be true to the quality of your services. This inspires confidence in prospects and the search engine algorithm. Google is responsible for providing quality services to Internet users.
Click-through rate
The stars allow for a considerable increase in the click-through rate. The yellow stars not only give your Google location an extra line, but they also catch the eye. Your site will be more visible to Internet users, and you will stand out from the competition. Note that products rated with stars fit perfectly into the search engine results pages. When people search for a particular product or service, they are more likely to come across yours, highlighted by Google stars, which increases your click-through rate.
The use of customer reviews on your website is a solution to improve your natural referencing. These generate many elements that are recognised by Google and that allow you to climb up the search engines effectively. It is not about buy Google reviews, but about getting them naturally from customers. When your website is well positioned on the Internet, your company's turnover increases considerably.
Why do customer reviews influence SEO?
As soon as a website is created and put online, the Google search algorithm has attributed great importance to the reputation of the site for its positioning on the search pages. We still need to know how Google goes about saying that a site is more reputable and reliable than another. The answer to this question is simple, it concerns backlinks. The more sites that talk about your company, the more you gain a good reputation. Sites that have a good reputation occupy the top positions on the search results page.
Google's customer reviews follow the same logic as links. If your site receives a link from another trusted site, Google considers it a trust agreement. So the algorithm rewards you with quality visibility. Google reviews follow the same logic, i.e. the more positive customer reviews you receive, the more you are trusted by Google. The algorithm gives you a better ranking. When your site has more stars, it increases your conversion rate considerably. Your ranking depends more on clicks on your Google My Business page. If people are attracted to your site and select it from the search results they are offered.
Tags: English