15 Facts About Online Shopping You Should Learn
Apr 21, 2021
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Today’s conditions of the market and the modern lifestyle of most people determine the rapid rise of online shopping. The Brick-and-mortar industry is still leading but everything is going to change in the near future and the evidence of this is visible today. We can see it even due to how fast such internet acquiring service WELLCOINEX gaining its popularity. Ecommerce, undoubtedly, will be the major means for buying goods and setting up a merchant business.Here we have 15 of the most curious facts about online shopping.
1. Americans are used to being online almost non-stop
This is no wonder for today’s lifestyle that 26% of American adults cannot imagine their lives without surfing the web. Comparing to the young people, 40% of whom are constantly online, this number doesn’t seem to be so significant. In addition to that, statistics say that around 40% of adults go online regularly but not constantly.
2. More than 200 million American tried online shopping
In 2019 one of the researches made by Marist College and NPR showed that more than 76% of all US adult citizens shopped online. Moreover, a quarter of them did it regularly. Nevertheless, this number is going to increase dramatically in a few years.
3. Sopping dollars are more likely to be spent offline
This seems pretty unreasonable, but the fact is around 90% of the money used for shopping is spent in-store. That means that a lot of consumers still prefer offline payment methods.
4. Financing options for online purchases are desired for most the young people
One of the reasons why online shopping is gaining immense popularity is the special solutions that are used to buy now and pay then. This encourages young people and millennial shoppers to spend more money on shopping when the vast majority of boomers claim they are not influenced by financing options.
5. Average order value (AOV) 55% higher on desktops than on mobile devices
This number is also quite significant especially considering the fact that the consumers prefer mobile phones while choosing goods. However, when buying and paying online, they usually use their desktops.
There are two main reasons for that. First of all, it’s simply more convenient to make the purchase and pay for it via desktop. The navigation is easier for comparing products and other necessary actions. Except for that some of the consumers are concerned about the safety issues.
6. Buying via social networks is very popular
We are all aware of the fact that social media are often used as platforms for online shopping. According to NRF, 78% are satisfied with such kinds of services and make purchases via media regularly. The most common platforms to search for goods are Instagram and Facebook. That’s why they are widely used by merchants to introduce their services to users.
7. People are more likely to buy if they can return the product
Goods that were bought online are very seldom returned by consumers. 26% of questioned people have never returned what they bought online. 39% of online shoppers admit that the possibility to make a free return engages them to buy more. That will impact their future attitude to the shop.
8. Younger buyers are apt to make spontaneous purchases
It is a very common situation when the consumer didn’t have an exact aim but made an impulse purchase. According to some surveys, more than 44% have such kind of experience. Younger shoppers are more likely to make fast and inconsiderable decisions. According to CNBC, 76% of them made online impulse buys.
9. Clothes and shoes are second to none items to buy online
Shoes and clothes are the most common good that adult Americans buy online. 84% of those who tried online shopping have an experience of purchasing these kinds of items. In addition to that, around half of shoppers have bought electronic devices online. The most usual gadgets to buy via the net are headphones and computers.
10. Groceries are not frequently ordered online
Ordering groceries with the help of online platforms is not a very popular service. 3% of purchases is a really small number for online shopping, especially considering that 30% of all electronic items are bought online.
11. More than 30% of men made expensive purchases
Surprisingly, according to the statistics, men are more likely to make expensive purchases online. 36% of them spent $1,000 for one purchase, while only 18% of women have bought such expensive goods.
12. Drunk Consumers are very generous
The number of people who spent their money while being drunk increases twice comparing 2017. People under influenced by alcohol are apt to spend $30 billion online annually.
13. Amazon is popular than Google
Amazon is the most common place for shoppers to start searching for an ideal item to buy online. Only 30% of those who shop online look for the goods via Google. The number of those Americans who go to a certain store is about 10%.
14. More than half of the buyers stop going to retail stores because of COVID-19
The coronavirus pandemic has enforced us to face a lot of problems. One of them was that people were not allowed to shop in brick-and-mortar stores for a while. That was the reason why many consumers started avoiding offline shopping and started looking for goods via the net.
15. People are less afraid of COVID-19
What is pretty interesting, is that even though the number of ill people is increasing and the restrictions are becoming more and more harsh, Americans are not afraid of COVID-19 as they were before. Despite all the unpleasant statistics, more than half of Americans are not going to keep the public health rules and change their regular behavior. Nevertheless, most of them still avoid retail shops and look for purchases online.
Summary
Online shopping is about to increase its influence in the nearest future. Retail stores will never become more popular again than online shopping, which is related to technologies and progress. Except for that, online stores have some more additional benefits, which provide customers with the possibility to not only buy any item but also compare its price and read the review to the product.
Tags: English