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The importance of data quality for businesses

Mar 30, 2023

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The people who make up a company are the most critical asset in business. And data is the second. To ensure this data is accessible and usable, there must be data governance. When this is in place, companies can treat data as a tool that can be utilised to identify trends in customer behaviour and activities to save costs. 

Better data analytics result from using data governance effectively and better operational support and business decision-making. Used effectively, it can also assist in avoiding mistakes or inconsistencies in data, which might lead to business issues. When bad data is used for a decision, it can be the wrong decision and could have been avoided. 

Data governance is also essential to regulatory compliance, helping companies to comply with the relevant regulatory requirements. For those companies who want to avoid non-compliance fines, this is vital. In these instances, getting a company like Agile Recruit to provide ideal candidates to fill roles relating to this can make all the difference.

The ROI (Return on Investment) is present in data governance. Good data governance can result in a decrease in the costs associated with data, an improvement in the quality of data and an improvement in the access to good data for all involved. 

What is a strong data governance strategy?


When you put good data governance in place for your business, there are a number of benefits that you will find. There is not one solution that suits every business. However, there are three things that every strategy will share:

  • Compliance with all regulatory requirements – this should be considered at all stages of the development and implementation phases.

  • Ensuring all data is used correctly – this assists in preventing errors and misuse of personal/sensitive data.

  • Improvement of data security - a significant objective of data governance is making sure that all data is secure and that no access is unauthorised.


It is essential to think about the “why” when creating a data governance strategy for your company and these three key objectives.

Why does the “why” matter?


Understanding why you are putting a data governance strategy in place will help you to guide how you deal with the strategy. You cannot simply communicate the fact that you have a strategy to everyone. You also need to be able to explain why it is necessary. The “why” needs to be understood by everyone so that they can buy into any change management strategies. 

Why might you adopt a data governance strategy?


There are many reasons why a business might choose to implement a strategy for data governance. These include:

  • To be compliant with any regulatory requirements – companies who have data governance strategies are more likely to have the processes required for controlling data and ensuring that regulations are attained

  • Breaking down data and people silos – good data governance strategies assist with sharing insights and also eliminating data silos. They can improve collaboration and assist with better decision-making at every stage.

  • Creating the foundation for a data-driven organisation – data-savvy companies are far more likely to succeed and grow than those operating in a data silo.

  • Improvement of data quality – a company-wide data governance policy allows users to monitor and measure dimensions of data quality that are relevant to them.


Data is something that is constantly changing in line with business needs. Data governance and related policies must change at the same pace to keep up. 

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