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5 tips to get more Google reviews

Oct 03, 2022

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First of all, we advise you to never underestimate the power of Google reviews. Customer ratings are of great value to the world, as it allows them to determine which products and services are best offered by different companies. These personalised reviews have a powerful effect on people's buying behaviour and greatly influence sales. Positive reviews can help build your online brand awareness and increase your sales and conversion rate.

Show your client how to do it


In order for your customers to leave a Google review about your business or brand, they must first open Google Maps, search for your location and view your Google business profile. Then, they should scroll down to the reviews section, and click on the prompt to leave a review. It's a great way to get more reviews when you explain the process to your customers on your website, social networks and any other channel you use to interact with them.


Create a shortcut to the Google review link and shorten the Google review link


The good news is that Google has a tool that allows you to create a shortcut link that gives customers a quick, one-step access to the review section of your establishment's profile. To create this link, you need to follow a few steps:

  • Go to the Google Maps location identity search tool,

  • Get more Google reviews,

  • Search for your establishment,

  • Copy the ID number of the location giving the result,

  • Paste your username in the brackets of the link.


Shorten the Google review link


It's easy enough to drop in your website's button or link to it with a short anchor text. There are many shortcuts available to you to shorten and customise your review link. For example, you can use bitly.com. It is also possible to use other tools to shorten your Google review link. Once you have the clear review shortener link, you should consider the different ways you can present the link to customers to get more reviews for your establishment.

Generate a QR code and place the Google review link on your website


These are two different ways of getting reviews on Google.

Generate a QR code


Some users are impatient and don't have the time to type in a link, no matter how short. In this case, you should generate a QR code that they simply scan to be directed to your Google Review page. This code is important for mobile users and when the customer is offline. All you have to do is print the code so that the customer can scan it.

Put the Google review link on your website


If one of your customers wants to leave a comment or review, the first place they will go is to your website. In this case, you need to provide a clear and concise call to action so that they can find it quickly. To do this, you can put the link in the button, and it will take the customer to the review section of your company profile on Google. You can dedicate an entire page of your website to customer reviews that will be accessible from the main menu. This page should contain both a call-to-action for writing a review, but also display existing reviews.

You can fill in the review page by taking a screenshot, but the best solution is to do it as text. There is a shortcut to get more reviews without effort, and that is to buy Google reviews, but this is not recommended. Filling the page with text will improve your SEO strategy, as reviews are often filled with keywords.

Include a call-to-action to the notices in the footer


Instead of or in addition to having a dedicated customer review page on Google, you can include a CTA in the footer of your website. This way, you don't have to worry about whether or not to insert a call-to-action.

Create 'leave your opinion' cards


This is a method that is used offline to get more reviews on Google, and your link and the generated QR code will be of great help. The first thing you need to do is print the card with a caption and embed the barcode near the review link. Let customers know that their feedback helps you to provide better services and helps others to find you.

Tags: English