Marketing trends dominating 2021
Apr 08, 2021
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The second quarter of 2021 has already arrived and let's look into the future of social media marketing and see what trends will form the basis this year.Expanding the target audience
A generation called the "baby boomer generation" has come to the Internet. These are people born in the period 1946-1962. These are our mothers and fathers, grandmothers and grandfathers. Audience 55+ is 20% of the population of any big country! And now they are actively surfing the Internet.
According to statistics, 60% of this audience have made purchases on the Internet at least once, and 70% read or watch their favorite programs on the Internet. It's a pleasure to create content for the baby boomer generation: their interests are not as widely spread as the younger audience, which means that it is much easier to hit the request. You can expand the audience on new and different channels of traffic. For instance, you can focus more energy on Twitch streaming. It’s a new trendy thing among gamers and other categories too. You can get thousands of Twitch followers by streaming in any industry that platform supports.
How to work with a trend:
- set up targeting by hobbies, not limited to the age group;
- use reviews, refer a friend program to build trust in a product or service;
- to make potential clients recognize themselves in advertising or content, including realistic photos in creatives
Efficiency is at the forefront
The past year was not easy: it was COVID-19 and the “coronacrisis” that followed, businesses and brands that were imprisoned offline suffered more than others. Therefore, in 2021 - 2022, effective marketing is a must. For the affected areas, every contact with a potential or existing customer should generate income, and spending large resources - temporary or financial - on increasing loyalty or increasing awareness is not worth it.
Many tactical actions are tied to this trend: this is the transfer of part of the activity to the online format, and the expansion of omnicality, and the introduction of sales through social networks, and the greater effectiveness of targeted advertising.
How to work with a trend:
- communicate with the audience: conduct live broadcasts, online consultations, work with opinion leaders, build a reputation through social networks;
- listen to the audience - read reviews, improve service, work on improving the quality of the product;
- increase the number of communication channels
Catching micro-moments
Google has published a study on micro-moments - situations when people use their smartphones to search for information, choose a suitable place, order goods or services. So, on average, a smartphone user picks it up 150 times a day!
Every time a person feels the need to find information, find out about a place, buy a product and at the same time use a mobile phone - a micro-moment comes. The critical point when a brand can connect with a consumer and get a customer. Or not get it.
Growth of predictive and advanced analytics
Growing capabilities for collecting and storing data have provided businesses with enhanced capabilities. Now we can trace the patterns, draw certain conclusions about failures, so as not to step on the same rake. Or vice versa - highlight the most successful solutions and repeat the steps again. And on the basis of data from the past - to predict the future.
Content marketing
Let's already assume that the content is not equal to 100 or 500 texts and videos in all channels.
It is always a system based on an agreed strategy, content plan, and many, many man-hours for the creation, adaptation, distribution, and promotion of content.
You can endlessly write about the development of tools and trends. Marketing is the flywheel that spins, but these trends seemed to be the most promising and applied. "Take it and do it"