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P&G Case Decision: National Advertising Division Recommends Procter & Gamble Modify or Discontinue Certain #1 Claims for Tide Free & Gentle
Jan 17, 2025
New York, NY – January 17, 2025 – In a challenge brought by competitor Henkel Corporation, BBB National Programs’ National Advertising Division recommended that Procter and Gamble Company (P&G) modify the claim “From Tide, the #1 brand ..... Read MoreNational Advertising Division Recommends T-Mobile Discontinue “Families Can Save 20% Every Month Versus AT&T and Verizon” Claim
Jan 16, 2025
New York, NY – January 16, 2025 – In a Fast-Track SWIFT challenge brought by competitor AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue its claim for 20% savings on mo..... Read MoreUrgent Call to Action: Help Darrell Kelley Save His Animal Shelter and Community Programs
Jan 15, 2025
Renowned music artist, activist, and philanthropist Darrell Kelley is reaching out for help. Despite his tireless efforts to support women, children, homeless individuals, and rescued animals, Darrell is facing foreclosure and the devastating loss of..... Read MoreSEDA Expands its Foreign Exchange and Electronic Trading Expertise
Jan 15, 2025
New York, NY, January 15, 2025 - SEDA Experts LLC, a leading expert witness firm providing world-class financial expert witness services, announced today that Hugh Clark joined the firm as Managing Director.“Hugh is familiar with all aspects of the..... Read MoreAvancées scientifiques pour les communautés des Sourds et des malentendants: Partenariats mondiaux pour la recherche et l’innovation des Services canadiens de l’ouïe décerne quatre nouvelles subventions de recherche
Jan 14, 2025
14 janvier 2025, Toronto – Partenariats mondiaux pour la recherche et l’innovation des Services canadiens de l’ouïe (SCO), la division de la recherche et de l’innovation des SCO, annonce fièrement l’attribution de quatre nouvelles subvent..... Read MoreScience Advances for Deaf and Hard of Hearing Communities: Canadian Hearing Services Global Partnerships for Research & Innovation Awards Four New Research Grants
Jan 14, 2025
January 14, 2025, Toronto - CHS Global Partnerships for Research & Innovation, the research and innovation arm of Canadian Hearing Services, is proud to announce the awarding of four new research grants, totaling $315,000, to institutions lead..... Read MoreNational Advertising Division Refers Home Chef to Federal Trade
Jan 13, 2025
New York, NY – January 13, 2025 – Based on Relish Labs, LLC d/b/a Home Chef’s failure to address compliance concerns from a previous inquiry, BBB National Program’s National Advertising Division has referred Home Chef to the Federal Trade Com..... Read MoreAI hyperscaler, Nscale, to invest $2.5 (£2) billion in the UK data centre industry over the next three years
Jan 13, 2025
Nscale’s AI data centres will support the UK Government’s AI Opportunities Action Plan and ambition to become a global leader in generative AILondon, U.K., 13 January 2025 – Nscale, the hyperscaler engineered for AI and headquartered in London,..... Read MoreNational Advertising Division Refers “Made in USA” Claims by Larose Industries d/b/a Roseart and Cra-Z-Art to the Federal Trade Commission
Jan 10, 2025
New York, NY – January 10, 2025 – In a Fast-Track SWIFT challenge initiated by Cedar Alliance, Ltd., BBB National Programs’ National Advertising Division reviewed advertising claims by Larose Industries LLC, operating under the names Roseart an..... Read MoreNational Advertising Division Recommends T-Mobile Discontinue or Modify 20% Savings vs. ‘The Other Big Guys’ Claim; T-Mobile to Appeal
Jan 09, 2025
New York, NY – January 9, 2025 – BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue or modify its advertising to avoid conveying the comparative claim that consumers can “save 20% every month v..... Read MoreACVF – Conservative Values ETF - Divests from Costco and Allstate expanding its fight against corporate “Woke-ism” and DEI
Jan 08, 2025
Gaithersburg, MDJanuary 6th, 2024On Friday 1/3/25, the American Conservative Values ETF (NYSE: ACVF) announced that it has divested its holdings of and initiated a “Refuse to Buy” rating on COSTCO WHOLESALE CORPORATION (COST) and THE ALLSTATE C..... Read MoreNational Advertising Division Finds Charter’s “Unlimited” Claims Supported; Recommends Clear & Conspicuous Speed Limitation Disclosures
Jan 07, 2025
New York, NY – January 7, 2025 – Following a challenge by Verizon Communications Inc., BBB National Programs’ National Advertising Division found that Charter Communications Inc. substantiated certain express and implied claims about its Spectr..... Read MoreIntrepid Managed Discovery Rebrands to IntrepidX—Expertise, Innovation, and Excellence in Solving for the Unknown
Jan 07, 2025
San Diego, CA – January 7, 2025 – Intrepid Managed Discovery, a leader in eDiscovery, forensics, managed document review, deposition, and court reporting, on its fifth anniversary, is proud to announce its rebranding to IntrepidX. This evolution ..... Read MoreBBB National Programs Announces 99 Distinguished Panel Pool Members for 2025 National Advertising Review Board; 13 New Members Join 86 Returnees
Jan 07, 2025
McLean, VA – January 7, 2025 – BBB National Programs today announced the 99 panel pool members of its 2025 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The announcement was..... Read MoreNational Advertising Division Recommends Solawave Discontinue Certain Claims for its SolaWave Advanced Skincare Wand
Jan 06, 2025
New York, NY – January 6, 2024 – As part of its routine monitoring process, BBB National Programs’ National Advertising Division recommended Solawave Inc. d/b/a Solawave discontinue certain express and implied claims for its SolaWave Advanced S..... Read MoreAlan C. Espy Joins Upchurch Watson White & Max Mediation Group
Jan 03, 2025
WEST PALM BEACH, Fla. (January 3, 2025) — Alan C. Espy, a seasoned attorney with over 40 years of experience in civil litigation, has joined Upchurch Watson White & Max’s elite panel of mediators. Mr. Espy’s extensive legal career, marked b..... Read MoreDarrell Kelley Brings in the New Year
Jan 02, 2025
Boston, MA - Darrell Kelley, renowned singer and activist, celebrated the start of a new year with his family in Boston, Massachusetts. In an exclusive interview, Kelley shared his hopes and aspirations for 2025."I hope and pray that 2025 brings an e..... Read MoreNational Advertising Division Recommends Oral Essentials Discontinue "Certified Non-Toxic" Claim for its Lumineux Mouthwash
Dec 30, 2024
New York, NY – December 30, 2024 – In a Fast-Track SWIFT challenge brought by GuruNanda, LLC, BBB National Programs’ National Advertising Division recommended that Oral Essentials, Inc. discontinue its claim that Lumineux mouthwash products are..... Read MoreDarrell Kelley Named Artist of the Month by MTVrock
Dec 23, 2024
LA, CA – Acclaimed singer, songwriter, and social activist Darrell Kelley has been recognized as Artist of the Month by MTVrock for November 2024. This prestigious honor acknowledges Kelley's outstanding contributions to the music industry, particu..... Read MoreMarket America Wins Third Better Business Bureau (BBB®) Torch Award for Ethics℠
Dec 23, 2024
Prestigious award recognizes the highest standards of honesty, integrity and transparency.Greensboro, N.C., December 23 -- Market America Worldwide, a product brokerage and internet marketing company powered by entrepreneurs around the world, has bee..... Read MoreCraig A. Fox joins SEDA Experts' Energy and Commodities Expert Witness Practice
Dec 23, 2024
New York, NY, December 23, 2024 - SEDA Experts LLC, a leading expert witness firm providing world-class financial expert witness services, announced today that Craig A. Fox joined the firm as Managing Director.“Craig has tremendous knowledge in the..... Read MoreDarrell Kelley Releases Fascinating New Single “Drones”
Dec 20, 2024
Darrell Kelley Unleashes New Single "Drones": A Provocative Commentary on Today’s World Renowned worldwide music artist Darrell Kelley has just dropped his latest single, "Drones," a powerful and thought-provoking track that delves into the complex..... Read MoreDirect Selling Self-Regulatory Council Refers Olive Tree Earnings Claims to the FTC and California AG for Possible Enforcement Action
Dec 20, 2024
McLean, VA – December 20, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Olive Tree People, Inc. to the Federal Trade Commission (FTC) and the California Attorney General’s..... Read MoreKindergarten Teacher Files Federal Lawsuit Against Oakland, CA Public Schools After Firing for Refusal to use “Preferred Pronouns”
Dec 19, 2024
Lawsuit funded by We The Patriots USA alleges violation of First Amendment’s free speech clause.Mirella Ramirez was fired from her job as a kindergarten teacher for refusing to participate in the gender transition of her student.DECEMBER 19, 2024 (..... Read MoreChildren’s Advertising Review Unit Recommends JustPlay Discontinue or Modify Daisy the Yoga Goat Claims
Dec 19, 2024
New York, NY – December 19, 2024 - The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, launched an investigation into advertising for Just Play, LLC’s furReal Daisy the Yoga Goat. The investigation, prompted by C..... Read MoreIn National Advertising Division Fast-Track SWIFT Challenge, Oral Essentials Voluntarily Modifies “Made in USA” Claims
Dec 19, 2024
New York, NY – December 19, 2024 – In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge, Oral Essentials, Inc. agreed to permanently modify its claim that certain Oral Essentials oral healthcare products are “M..... Read MoreWater Tower Research (WTR) Adds Kunal Madhukar as Managing Director – Technology
Dec 18, 2024
December 18, 2024, St. Petersburg, FL — Water Tower Research LLC (www.watertowerresearch.com) is modernizing IR with a powerfully differentiated ecosystem of investor relations services, research-driven content and communications, and investor enga..... Read MoreVeridas ECHO achieves industry milestone as the First Voice Solution to pass Anti-Fraud rigorous testing
Dec 18, 2024
Pamplona — Dec 18th, 2024 Veridas, global leader in identity verification and biometrics, is proud to announce that its Veridas ECHO Voice Solution has successfully passed the iBeta Level 1 Presentation Attack Detection (PAD) evaluation following t..... Read MoreNational Advertising Division Recommends Zuru Modify or Discontinue Certain Claims for its Rascals and Millie Moon Diapers
Dec 18, 2024
New York, NY – December 18, 2024 – In a challenge brought by Kimberly-Clark Corporation, BBB National Programs’ National Advertising Division recommended Zuru Edge Limited modify or discontinue certain claims for its Rascals and Millie Moon dia..... Read MoreRenowned Music Artist and Social Activist Darrell Kelley Announces Shift in Perspective on President-elect Donald J. Trump
Dec 17, 2024
Los Angeles, California – As a well-known figure in the music industry and a dedicated social activist, I am making a significant announcement today. After much thought and consideration, I have experienced a change of heart regarding President-ele..... Read More